Campaign Launch: Ann Taylor #LittleBlackDressed
This month at Chute has been jam-packed with new launches, and we’re excited to share many of them with you! Today, we’re highlighting Ann Taylor, who is currently using Chute to promote the launch of their new LBD (Little Black Dress) collection with Kate Hudson.
First, there’s the home page gallery, which draws people into the main gallery, showcasing customers from Twitter and Instagram modeling Ann Taylor dresses and accessories under the little black dress theme. In the gallery, people can view and vote on their favorite photos – all sourced through our hashtag collection and approved for display through Chute Rights.
And of course the Chute team had to get in on the fun! We headed to our own Ann Taylor in San Francisco to try on the new line and share our own #LittleBlackDressed photo.