Category Archives Visual Revolution

Chute Announces Brand Advocacy Tools & Ditto Partnership

During the Visual Revolution Summit, Chute took the stage to share findings from research on employee advocacy along with two big announcements for the visual marketing automation platform. First, Lester Lee (SVP, Business Development) launched the Chute Brand Advocacy Suite. This featured the Chute Capture app, which brands can provide their employees and advocates with to collect and secure rights…

The #VisualRevolution, As Told By You

Header image taken by jamesscottsimon. This past Wednesday marked the 2nd Visual Revolution Summit where we gathered together some of the industry's most innovative thinkers and leaders to share their insights on the future of visual storytelling. You can find our wrap-ups of each section right here on the Chute blog. However, the day's best documenters were or amazing attendees. So,…

orange

Consumers now play a significant role in shaping a brand's perception and image. Brands can't possibly keep pace with all of the content created by consumers, so they are learning how to relinquish control and empower their fans to create content that still best reflects the brand's image   The legal implications of user identity and content can be complicated,…

social

Consumers' shopping and purchasing decisions have dramatically changed. Social influence now plays a major role in consumers' shopping habits. Retailers who once frowned upon in-store photo taking are now encouraging and incentivizing the behavior. We were able to hear from retailers on what this means for both consumers and brands.  Here are some highlights:  Social generates a lot more money…

Stacy Minero, Twitter

How do you win the moment with visual content? With 1 billion tweets every other day, these are a billion signals of intent. Then these become a billion moments to leverage. The human brain can process an image in 13 milliseconds and there’s a 306% higher engagement rate with promoted tweets that have an image vs. one that does not.…

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