Category Archives Visual Revolution

VVV

From 6-second Vine clips to HBO Go, the way people consume, create, and share video has been undergoing a huge transition in the last few years, and the future is looking just as exciting. During VRS, Bob Estrada (SVP, Senior Director at BBDO), Bill Smee (Executive Producer of Original Video, NBC News Digital), Scott Rosenberg (VP, Business Development, Content &…

headline

The Visual Revolution Roundup features the top news, reports, and editorials from the past week that all marketers should know. Check out this week's stories below and let us know on Twitter if there are any we missed that should be in next week's list. 2014/2015 These 2015 Trends Will Impact All Businesses, According to Ford - Co.Create From Generation…

cameras

Marketers know that visuals are important for effective marketing strategies. As Ranvir shared in the VRS Welcome address, the human brain retains only 20% of text and 80% of visuals, and it's visual content that tends to do best on social platforms like Twitter and Facebook. During the 2014 Visual Revolution Summit, AdAge's Alex Kantrowitz was joined by Thiago Guimaraes…

black friday whitepaper

During the 2014 Visual Revolution Summit, Emily Adler (BI Intelligence), Milton Pappas (Nine West Group), and Mike Effle (11 Main) joined Jessica Kia (RJK Project) to discuss the shifts in how and why people buy. Today, social commerce still accounts for only a small portion of direct retail sales. However, with a 60% growth over last year, it is expanding…

The Content Marketing Aperture

With traditional advertising failing to attract the attention or garner the response it once did, marketers have become obsessed with content. Today, 90% are using content marketing to reach consumers according to the Content Marketing Institute. However, only 34% consider themselves effective at fulfilling this new need. What's causing this disconnect? Lack of a strong content strategy. During the 2014…

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