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Tom Troja (CEO, Social Symphony) and Michelle Lapierre (Sr. Dir. of Customer Experience, Marriott Rewards) provide a deeper perspective about Marriott Rewards and speak about how companies can empower their customers and communicate their brand's message/values through relevant interactions and engagement. Above is a photo of Chute's Co-Founder Greg Narain introducing the Marriott case study. (Credit: Maria Ogneva) What are…

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After months of beta-testing and waiting, iOS 7 finally hit the public with an incredible 35% adoption across all Apple products on the first day alone. For anyone that has seen the new update, there are some radical changes to the beloved iOS--both aesthetically and functionally. So, we decided to help focus it down into 7 of our favorite features…

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With the unprecedented popularity of visual content in social media over the past few years (Instagram, Twitter, Pinterest, etc.), photography is no longer just for the professionals. Millions of amateur photographers, armed with their smartphone cameras, are marching into the world--one picture at a time. Now here's where it gets even crazier: new programs and mobile apps are being developed…

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Marketing's purpose is to appeal to the public and get them excited enough to buy into a product, event, or idea. The first step of marketing is to grab someone's attention. The second step, and most difficult, is to hold that attention to build a stronger and more long-term relationship with the consumer. A few years ago, content for marketing…

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http://vimeo.com/64620292 Photography has never been a solitary experience. From the moment you press the shutter button to the moment you share the photo, photography is about capturing and creating memories and connections with other people. With the creation and mass adoption of Instagram, whole communities have popped up devoted to being a part of what Instagrammer @RaviVora calls the Instagram…

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