Chute Blog

Articles

The Most Socially Connected Gaming Platform Ever Launched

Visual Revolution

Monica Watson

The Most Socially Connected Gaming Platform Ever Launched

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. If anyone understands the importance of community, it’s PlayStation’s VP of Marketing John Koller. With the launch of the PS4, “the most socially connected gaming platform ever launched,” PlayStation is making sharing integral to the gaming platform. We recently Read more

The Evolution of In-Store Photography

Insights & Outlook

Monica Watson

The Evolution of In-Store Photography

I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved point-and-shoot camera1 that I would then edit and upload to one of my many MySpace albums2. With this love of selfie-ing Read more

The Secret to Loyalty: Experience

Insights & Outlook

Jay Park

The Secret to Loyalty: Experience

Customer experience is vital for brands looking to develop brand loyalty and affinity — this is nothing new. However, previously people would make connections with brands based solely on the stories they put out – think Apple’s famous Mac vs PC ads or Coke’s polar bears. Today though, that brand loyalty is harder to achieve Read more

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Insights & Outlook

Ranvir Gujral

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Social media has made it easier than ever for customers to voice their opinions and reach a wide audience. With the abundance of online platforms and forums available with a single click or tap, people are free to vent – both fairly and unfairly – about companies without consequence or responsibility of ownership. Brands, meanwhile, Read more

The 4 Must-Do Marketing Tips For Black Friday

Insights & Outlook

Monica Watson

The 4 Must-Do Marketing Tips For Black Friday

Black Friday may be months away, but for marketers and eCommerce managers it’s right around the corner. Consumers’ purchasing behavior is changing rapidly, and the way retailers were selling last Black Friday is in many ways already out-of-date. Today,  71% of consumers are more likely to make a purchase based on social media referrals and 92% Read more