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The 4 Must-Do Marketing Tips For Black Friday

Insights & Outlook

Monica Watson

The 4 Must-Do Marketing Tips For Black Friday

Black Friday may be months away, but for marketers and eCommerce managers it’s right around the corner. Consumers’ purchasing behavior is changing rapidly, and the way retailers were selling last Black Friday is in many ways already out-of-date. Today,  71% of consumers are more likely to make a purchase based on social media referrals and 92% Read more

Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

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3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Insights & Outlook

Monica Watson

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Avril Lavigne’s latest music video “Hello Kitty” caused a bit of a hoopla this week – with some critics even calling it the worst thing to happen to music1. The video, which caused a mass case of secondhand embarrassment to sweep the internet, can serve as a pretty important learning opportunity for brands. We’ve all Read more

10 Facts You Need to Know About Instagram Marketing

Insights & Outlook

Jay Park

10 Facts You Need to Know About Instagram Marketing

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands. Check Read more

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The End of the Super Bowl Ad?

Insights & Outlook

Monica Watson

The End of the Super Bowl Ad?

AdWeek asked digital leaders: when does the Superbowl ad die? They asked this question last year too, and the answers seemed a bit more…hopeful back then for the biggest day in advertising. However, even though this year’s responses were less assured in the Superbowl ad’s reign, most discussed the way the digital and live worlds Read more

How to Foster a Culture of Contribution

Insights & Outlook

Gregarious Narain

How to Foster a Culture of Contribution

The following post originally appeared at BrianSolis.com. Customer-contributed stories are not only powerful, they’re also influential and important. Yesterday, customers conveyed their stories through text and voice. Today, we’ve moved to visually rich tools like photos and videos. While compelling to look at at face value, there’s quite a bit more hidden within. Ever one Read more

The New Kodak Moment

Insights & Outlook

Gregarious Narain

The New Kodak Moment

The following post originally appeared at BrianSolis.com. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the world’s record keeper. But those times have quickly come and gone. Every moment Read more

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2014 and the Future of the Visual Web

Visual Revolution

Ranvir Gujral

2014 and the Future of the Visual Web

From the rise of twerking (thank you, Miley Cyrus) to Pope Francis’ rise to papacy, 2013 was a memorable year in more ways than one. For us, it was the year we saw shifts in storytelling, media, and advertising – 2013 was a key turning point for the #VisualRevolution. Below, are five key visual storytelling Read more