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What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Insights & Outlook

Monica Watson

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Avril Lavigne’s latest music video “Hello Kitty” caused a bit of a hoopla this week – with some critics even calling it the worst thing to happen to music1. The video, which caused a mass case of secondhand embarrassment to sweep the internet, can serve as a pretty important learning opportunity for brands. We’ve all Read more

10 Facts You Need to Know About Instagram Marketing

Insights & Outlook

Jay Park

10 Facts You Need to Know About Instagram Marketing

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands. Check Read more

The End of the Super Bowl Ad?

Insights & Outlook

Monica Watson

The End of the Super Bowl Ad?

AdWeek asked digital leaders: when does the Superbowl ad die? They asked this question last year too, and the answers seemed a bit more…hopeful back then for the biggest day in advertising. However, even though this year’s responses were less assured in the Superbowl ad’s reign, most discussed the way the digital and live worlds Read more

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How to Foster a Culture of Contribution

Insights & Outlook

Gregarious Narain

How to Foster a Culture of Contribution

The following post originally appeared at BrianSolis.com. Customer-contributed stories are not only powerful, they’re also influential and important. Yesterday, customers conveyed their stories through text and voice. Today, we’ve moved to visually rich tools like photos and videos. While compelling to look at at face value, there’s quite a bit more hidden within. Ever one Read more

The New Kodak Moment

Insights & Outlook

Gregarious Narain

The New Kodak Moment

The following post originally appeared at BrianSolis.com. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the world’s record keeper. But those times have quickly come and gone. Every moment Read more

2014 and the Future of the Visual Web

Visual Revolution

Ranvir Gujral

2014 and the Future of the Visual Web

From the rise of twerking (thank you, Miley Cyrus) to Pope Francis’ rise to papacy, 2013 was a memorable year in more ways than one. For us, it was the year we saw shifts in storytelling, media, and advertising – 2013 was a key turning point for the #VisualRevolution. Below, are five key visual storytelling Read more

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Top Trends for Black Friday 2013

Insights & Outlook

Jody Farrar

Top Trends for Black Friday 2013

The holidays are finally here! Some may groan about the early start to holiday commercials, carols and Black Friday deals – marketers look forward to the season to launch some of their most exciting and innovative ideas. While others meticulously plan their Black Friday and Cyber Monday shopping strategies, we’re scoring our favorite commercials, banners Read more

3 Beginner Visual Marketing Tips to Try Out This Weekend

Insights & Outlook

Monica Watson

3 Beginner Visual Marketing Tips to Try Out This Weekend

So you’ve heard that “selfie” is the word of the year, that visuals get processed faster by the brain than text, that millions of photos are being shared every day — that the #VisualRevolution is here. Almost daily, there are so many new platforms and advancements, and we’re constantly seeing new innovative campaigns and content. Read more

The End of the Camera? Not Quite.

Insights & Outlook

Gregarious Narain

The End of the Camera? Not Quite.

Every wave of technology poses a challenge to its predecessor. Some leverage this as an opportunity to innovate and improve on their offering. For others, however, these times represent a significant inflection point as their current business model is predicated on the maintenance of the status quo. The camera industry may have a penchant for Read more

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The Continued Rise of Content Marketing

Insights & Outlook

Monica Watson

The Continued Rise of Content Marketing

Marketers are getting better at content marketing, with 34% believing they are effective versus last year’s 32% according to the 2014 North American B2C Content Marketing Report. Today, 90% are using it, and 60% are planning to increase content marketing budgets. While content marketing is continuing to grow, with 77% of the most effective marketers Read more