Chute Blog

Articles

The Most Socially Connected Gaming Platform Ever Launched

Visual Revolution

Monica Watson

The Most Socially Connected Gaming Platform Ever Launched

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. If anyone understands the importance of community, it’s PlayStation’s VP of Marketing John Koller. With the launch of the PS4, “the most socially connected gaming platform ever launched,” PlayStation is making sharing integral to the gaming platform. We recently Read more

The Evolution of In-Store Photography

Insights & Outlook

Monica Watson

The Evolution of In-Store Photography

I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved point-and-shoot camera1 that I would then edit and upload to one of my many MySpace albums2. With this love of selfie-ing Read more

The Secret to Loyalty: Experience

Insights & Outlook

Jay Park

The Secret to Loyalty: Experience

Customer experience is vital for brands looking to develop brand loyalty and affinity — this is nothing new. However, previously people would make connections with brands based solely on the stories they put out – think Apple’s famous Mac vs PC ads or Coke’s polar bears. Today though, that brand loyalty is harder to achieve Read more

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Insights & Outlook

Ranvir Gujral

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Social media has made it easier than ever for customers to voice their opinions and reach a wide audience. With the abundance of online platforms and forums available with a single click or tap, people are free to vent – both fairly and unfairly – about companies without consequence or responsibility of ownership. Brands, meanwhile, Read more

The 4 Must-Do Marketing Tips For Black Friday

Insights & Outlook

Monica Watson

The 4 Must-Do Marketing Tips For Black Friday

Black Friday may be months away, but for marketers and eCommerce managers it’s right around the corner. Consumers’ purchasing behavior is changing rapidly, and the way retailers were selling last Black Friday is in many ways already out-of-date. Today,  71% of consumers are more likely to make a purchase based on social media referrals and 92% Read more

Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

Chute spotlight:

Resources

Check out our white papers, articles and videos to guide your visual marketing strategies.

Learn more

Board with photos
The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Insights & Outlook

Monica Watson

What Brands Can Learn From Avril Lavigne’s “Hello Kitty”

Avril Lavigne’s latest music video “Hello Kitty” caused a bit of a hoopla this week – with some critics even calling it the worst thing to happen to music1. The video, which caused a mass case of secondhand embarrassment to sweep the internet, can serve as a pretty important learning opportunity for brands. We’ve all Read more

10 Facts You Need to Know About Instagram Marketing

Insights & Outlook

Jay Park

10 Facts You Need to Know About Instagram Marketing

Instagram is one of the fastest growing social media platforms. While Twitter took over a year to reach 1 million users, Instagram achieved that feat in merely two months. Currently touting over 200 million monthly users and 20 billion photos uploaded, the visual media platform is also becoming a powerful marketing tool for brands. Check Read more