Category Archives Thought Leadership

mayim_petsmartcat

Let's be honest, the internet would be a darker place without cats. Yet, many of the the adorable critters face rough futures because of negative perceptions - perceptions that PetSmart Charities is trying to break down with their #meowOUT Yourself Contest. Recently, we spoke with Karilynn Galiotos, PetSmart Charities' Digital Content and Social Media Specialist, about her inspiration for the campaign and experience…

macys snapchat

The most effective marketing has always been inspired by the consumer. The amazing part about today’s marketing landscape is that discerning what your customer demographic is interested in is easier than ever. From Instagram to Pinterest, people are showing brands exactly what they want, and it’s up to the brands to utilize this data into their marketing approach. Macy’s for…

desk

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. As both one of the top software companies in world and the key resource for almost all digital creatives, Adobe has the challenge and opportunity to create marketing that resonates with some of the most innovative people on Earth. The person responsible for this…

playstation marketing

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. If anyone understands the importance of community, it's PlayStation's VP of Marketing John Koller. With the launch of the PS4, "the most socially connected gaming platform ever launched," PlayStation is making sharing integral to the gaming platform. We recently had the opportunity to interview…

taking a photo

I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved point-and-shoot camera1 that I would then edit and upload to one of my many MySpace albums2. With this love of selfie-ing came multiple reprimands from retail…

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