Category Archives For Brands

Are you ready for one of the most competitive and profitable shopping seasons of the year? Back to school shopping is already the second most profitable shopping season for retailers, behind the holidays of course. The National Retail Federation recently released their annual back to school predictions report, which looks ahead at how consumers are planning to spend during the…

In our latest webinar featuring Nancy Smith from Travel Alberta and Larry Rhodes from Universal Orlando, we discussed the challenges, strategies, and successes both have seen in their recent engagement marketing tactics. To kick off his presentation Larry shared the question his team sought to solve: "How do we put our guests into the middle of the adventure?" The approach…

We’re in full swing of the summer travel season, which means lots of humble-brag images from friends’ vacations showing just how #blessed they are. This also means lots of amazing content for marketers to learn from and utilize. With our upcoming travel webinar featuring Universal Studios and Travel Alberta just around the corner, we decided to take a look at…

Let's be honest, the internet would be a darker place without cats. Yet, many of the the adorable critters face rough futures because of negative perceptions - perceptions that PetSmart Charities is trying to break down with their #meowOUT Yourself Contest. Recently, we spoke with Karilynn Galiotos, PetSmart Charities' Digital Content and Social Media Specialist, about her inspiration for the campaign and experience…

What does it take to be a successful alcohol brand on Instagram? These four featured brands have each taken different approaches when strategizing their Instagram content. Check out which have come out on top and what they're doing to differentiate themselves from the pack below! Best Photography: Skyy Vodka Skyy is surprisingly one of the few liquor brands to use…

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