Category Archives For Agencies

Let's be honest, the internet would be a darker place without cats. Yet, many of the the adorable critters face rough futures because of negative perceptions - perceptions that PetSmart Charities is trying to break down with their #meowOUT Yourself Contest. Recently, we spoke with Karilynn Galiotos, PetSmart Charities' Digital Content and Social Media Specialist, about her inspiration for the campaign and experience…

We used the newly-launched Chute Insights tool to take a look at all #SXSW content creators on Instagram to decipher who came out on top. From celebrities to brands and even famous pets, check out the most effective accounts in our infographic and wrap-up below! Celebrities: This year's most influential celebrity creators were a mix of internet personalities, Hollywood stars…

https://www.youtube.com/watch?v=DQRLB5ltgXI Brands are tapping into user-generated content for anything from fueling their own content to leading strategic planning and ideation. During the Visual Revolution Summit, Raman Kia (Managing Partner and Founder, RJK Project) led Adam Miller (Co-ordinating Producer from NBC's Today Show), Vejay Lalla (Partner at D&G Law),  Dave Cook (Head of Global Online Marketing at Atlassian), and Ranvir Gurjal (Co-founder at…

When it comes to travel destinations, there are few that inspire as much wanderlust as the islands of Hawaii. Jay Talwar, Hawaii Visitors and Convention Bureau's (HVCB) Chief Marketing Officer, has the task of showcasing each island's distinct personality while also promoting the full Hawaii experience. One of the best ways to do this is through the real stories of real travelers…

Of the overall real-time #Grammys photos shared on Feb 8, 88% came from Twitter and 12% came from Instagram. This makes sense, considering the amount of livetweets coming from viewers and attendees alike. In fact, those tweets amounted to 2.4 million in total (including text-only tweets). With so much being shared at such a rapid pace, it's hard to know what…

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