The New York International Auto Show

Photo by Ashley Massis

Photo used with permission from Instagram user Ashley Massis

The 113th New York International Auto Show is the largest auto show in the country and features thousands of vehicles along with the latest in automotive tech and safety. Between March 29 and April 7, members of the public, press, and industry professionals attend to get a first-hand look at what the world will be driving for years to come.

Now you can too. The SlideChute display below showcases featured images from the event, and this one displays all the social photos coming in from attendees in real time.

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Covering SXSW in Real-Time

Who needs teleportation when you can follow along with the latest from an event through photos, videos, and text being shared in real-time?

With Lester, Greg, and Ranvir all away at SXSW, everyone at Chute HQ has been able to stay abreast through Ogilvy and Chute’s #DoAustin campaign along with our own general #SXSW Chute. Now anyone can get access to the most exclusive parties, dinners, concerts, and the latest in tech thanks to the abundance of visual user-generated content.

But how does this fact help planners and marketers for conferences, concerts, and other live events? As Ranvir discussed, extending the social channel during live evenets substantially widens your audience and revenue potential. You can learn more about that along with tips over at MediaPost.

We’re also creating themed SXSW galleries. Want to know what Grumpy Cat is up to? What the coolest rides at SXSW are? Which concert had the best crowd? We’ve got you covered. Get links to the latest curated galleries on our Twitter, and check out our Grumpy Cat gallery below.

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And the Oscar goes to…

February 25, 2013 Add Comment Monica Watson

The big winner during last night’s Academy Awards was social media. Increased adoption and use meant that the audience got to experience the event first-hand and even get the occasional selfie from Samuel L. Jackson. With celebrities, journalists, tv hosts, and stylists maintaining active online presences, we were able to get an inside look at the exclusive event on an even richer and more intimate level.

Image from @TheAcademy on Instagram

Ever wanted to see the work behind making celebrities like Jennifer Lawrence and Hugh Jackman red carpet ready? Well, now they and their stylists are posting those photos to Twitter and Instagram. Wanted to see the elaborate food the stars are served? Now you can get up close to the caviar stuffed potatoes and truffle mac and cheese thanks to chef Wolfgang Puck. Even see Anne Hathaway moments after receiving her Oscar or the paparazzi milling around a hotel entrance waiting for the perfect photo.

Moments that would only be talked about after the event can be seen and shared as they’re happening. Even if images like this were taken, it would take hours to days before they emerged. Now, they are coming directly from the sources instantly.

Below you can check out some of our favorite photos shared from the event or check out all the photos in the full Chute here.

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Fashion Brands Getting in on User-Generated Content

January 24, 2013 Add Comment Monica Watson

Vanity Fair is giving you the opportunity to win a spot on the International Best Dressed List with the International Best Dressed Challenge, powered by Chute. The list has previously featured style icons like Grace Kelly and Kate Middleton, and now you can be next!

User-generated content is becoming vital in the fashion world. Just a few years ago, consumers had to discover new trends based on what celebrities were wearing. With the emergence of social media and fashion bloggers, trends can now be set by anyone with an internet connection. This provides huge potential for companies to engage users and broaden audiences. If you want to seize the potential provided by user-generated content, we can help you.

Here’s a round-up of some other companies that are doing great work in user-generated fashion content.

1. Pose

image (1)

Think of Pose as a kind-of Instagram for really stylish people. With its own built-in community of trendsetters, this app allows users to share photos of their daily style and engage with other users. With celebrity stylist Rachel Zoe and online style icon Gabi Fresh singing its praises, the community has grown significantly over the last year.

2. Polyvore

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Polyvore allows users to create style inspiration boards with items of clothes found from a variety of fashion retailers. The boards end up looking like a page right out of a fashion magazine. One popular user, DisneyBound, has inspired community members to take inspiration from Disney movies in their fashion choices.

3. ModCloth

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This online fashion retailer, launched a line of designs created and voted on by their Facebook community through their Make the Cut contest. The winners included high school students and aspiring fashion designers. The contest was developed as part of their Be the Buyer program that offers users the opportunity to select which items will be sold on ModCloth.

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Inauguration 2013 with Chute and NBC News

January 21, 2013 Add Comment Monica Watson

For the second Inauguration of President Obama, NBC News is partnering with Chute to create a social gallery that allows anyone to be a part of the historic event. The gallery features photos from both NBC staff and users who Tweet or post to Instagram with the #NBCPolitics hashtag.

MSNBC also got in on visual storytelling at the Inauguration with the Chute app for their staff and also by tracking the #msnbc hashtag

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You can filter the photos based on any location in the US to see how people around the country are celebrating – from the White House to Hawaii. The photos update live and are  easy to share on a variety of platforms such as Facebook and Pinterest.

Not only are the social galleries empowering for consumers, but it is also allowing NBC and MSNBC to engage audiences and create brand advocates out of any user who utilizes their hashtag. By recognizing the importance of the visual revolution and online media, these two media outlets are building an active community and audience. The visual revolution is happening, and you can join by contacting Chute.

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National Geographic Lets You #framewhatmatters

January 17, 2013 Add Comment Monica Watson

On January 13, 1888 – 125 years ago – 33 of the world’s top explorers and scientists gathered together to create the National Geographic Society with the goal of increasing geographical knowledge. A few months later they published the first issue of the renowned National Geographic magazine.

However, it wasn’t until January of 1905 that they saw their membership soar – thanks to a new emphasis on photography. Over one hundred years later, they are still educating and engaging members through photography, video, and stories collected around the world. National Geographic does not shy away when it comes to embracing the visual revolution. With one of the most prominent Instagram accounts, they understand the power of images when interacting with their community and engaging new users.

From January 1905 National Geographic
Photo by Dr. Joseph F. Rock

Now, you have the opportunity to show National Geographic what is important in your life. Through their Frame What Matters campaign, powered by Chute, you become the explorer by putting the publication’s iconic yellow border around moments, places, and people that matter to you. Then, share those images with the #framewhatmatters tag and see them added in real time to FrameWhatMatters.org, where you can also view the photos submitted by other users.

Every person with a phone has the ability to be a historian, journalist, and explorer, and the #framewhatmatters campaign gives users the opportunity to take part in the history and future of National Geographic.

The visual revolution is growing, and we can help you harness its power too.

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Are You Harnessing the Visual Content from Your Conference or Event?

December 11, 2012 Add Comment Andy Kaufman

The Visual Revolution is changing the way we interact with conferences and events. Attendees with smart phones are sharing more and more photos which in turn can be harnessed to create engaging experiences, not only for organizers and attendees, but also for those following the event remotely. If you’re a conference or event organizer and you’re not tapping into the visual story being told around your event, you’re missing out on a great opportunity.

We recently tracked a number of events from around the globe and LeWeb, Europe’s biggest tech conference showed up big as attendees shared over 2000 photos from the event on Twitter and Instagram. Photos also flowed in from Amazon’s first AWS re: Invent event in Las Vegas, the Lean Startup Conference in San Francisco, and the Triple Play REALTOR Conference and Expo in Atlantic City.  These photos told an engaging story; showcasing event highlights, speakers and attendees, highlighting after parties and creative expo installations, and sharing knowledge from presentation slides. We picked some of our favorites for the display below.

They say a picture is worth a thousand words and in the case of some events, thousands of pictures are being shared online. If you’re not already harnessing these photos, we’d love to help you start.

photo source

 

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Thanksgiving Week in the Visual Revolution

November 29, 2012 Add Comment Andy Kaufman

We’re passionate about the Visual Revolution here at Chute. No longer a pre-meditated activity, people are returning to visual storytelling as they instantly share photos of their experiences on services like Instagram and Twitter at an increasing rate. Thanksgiving day set records for Instagram as people shared over 10 million photos, peaking at the rate of over 200 a second.

These photos combine to tell visual stories that we can collect and curate as they happen, effectively harnessing this visual revolution and we’re going to start showcasing some of  the top visual stories.

Thanksgiving was the big theme in visual storytelling this week as we tracked a number of stories in relation to the holiday.

Thanksgiving Day was a perfect storm for visual sharing.  When you combine family and friends and lots of food, you can bet there’s going to be a lot of picture sharing going on. Add the Macy’s Thanksgiving Day Parade and its giant inflatable balloons into the mix, and you have the ingredients for some great visual storytelling.

Besides food, family, friends, football and parades with floating balloons, Thanksgiving weekend is also known as the kickoff for the holiday shopping season. We saw people line up outside stores for crazy deals on Black Friday, support local businesses on Small Business Saturday and then hunt down online deals on Cyber Monday.

That’s a wrap for this week. The visual revolution is growing and its here to stay. What are you doing to harness it? Contact us, we’d love to show you how.

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Watching a Total Solar Eclipse From Halfway Around the World

November 19, 2012 Add Comment Andy Kaufman

Australia was recently treated to its first total solar eclipse in a decade and the last eclipse of its kind that humans will see for a while since the next total solar eclipse won’t happen until March 2015.

Since we didn’t get to take part in any of the fun here in the Bay Area, we tracked the visual story on Twitter and Instagram and picked a few of the best photos for the display below.

Best of the Australian Total Solar Eclipse Photos

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The Visual Story (& Some Stats) from the 2012 NAR Annual Confrerence & Expo

November 15, 2012 Add Comment Andy Kaufman

Each November, the National Association of Realtors (NAR), the largest trade association in the world, puts on their annual REALTORS® Conference. This year, the conference attracted an estimated 20,000 real estate professionals to Orlando to take part  in the educational sessions and massive expo hall during the day and hit the town at night.

Using SlideChute to track the #NARAnnual,#rebcnar, and #narlando hashtags on Twitter and Instagram, we ended up collecting 726 photos from the event from 261 unique users. From that pool of photos, I went through and picked a few of the best for the display below.

Another cool feature of SlideChute to note is that this display in easily embeddable. If you’d like to use it on your site, here’s both iFrame and JavaScript code that will allow you to embed the display, use whichever you prefer.

iFrame:

<iframe src=”http://slidechute.com/e/4388″ style=”border:1px solid #666″ scrolling=”no” height=”300″ width=”500″></iframe>

JavaScript:

<script src=”//s3.amazonaws.com/scripts.getchute.com/4388.js” type=”text/javascript”></script><noscript>[<a href="http://slidechute.com/w/4388" target="_blank">View the widget on SlideChute</a>]</noscript>

 

Best of 2012 NAR Annual Conference & Expo Photos

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