A Real-World Visual Revolution

February 15, 2013 Add Comment Monica Watson

Online engagement at live events can be a challenge for event planners. How do you encourage an audience to create online content during an event without losing their attention or excitement? That’s where Chute Live comes in.

As reported in TechCrunch this morning, Chute Live gives you real-time photo aggregation tools that can be displayed live – turning your online engagement campaign into another level of entertainment for the audience. All people need to do to add photos to your Chute is snap a photo and share it on Twitter or Instagram with your unique hashtag. This expands your audience to all the friends and followers of each person who posts, potentially reaching tens of thousands of new people. It also extends the conversation after the event has ended by having a place online where users can go back and see all the photos that were shared that evening.

Currently, Chute Live is being used during this weekend’s NBA All Star event on a large interactive touchscreen, along with an online .gif and live photo gallery from NBA players and photographers. The Cosmopolitan in Las Vegas is also using it for their #PopUpWedding chapel, and guests can see their photos on a screen facing the Strip and throughout the Cosmopolitan’s chapel.


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Online engagement doesn’t have to only occur online. Utilizing it live gives users a tactile product for the digital content they create and share and  gives the audience the immediate satisfaction of seeing their photo being broadcast. It’s simple, instant, visually engaging, and increases the online hype surrounding the event.

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Chute Media Gallery App Goes Live in Echo’s App Ecosystem

December 6, 2012 Add Comment Andy Kaufman

Chute Media Gallery, a real time application that we collaborated with Echo to build and recently previewed for youis now available in the Echo App Ecosystem.

“People are producing visual content about brands every day,” said Khris Loux, Co-founder and CEO of Echo. “Chute Media Galleries provide an easy and efficient way to instantly harness this content and use it to create engaging, real-time experiences for websites, microsites or as part of marketing and advertising programs.”

As an Echo Enabled App, Chute Media Galleries inherits a number of important capabilities from the Echo Platform, including automatic spam filtering and advanced moderation controls.

“We see significant value in being part of the Echo Enabled Program,” said Ranvir Gujral, CEO of Chute. “Echo provides a robust foundation for this app while serving as a sales and marketing channel into large enterprises that want to better manage the relationship with their audiences and be part of the visual revolution. We look forward to expanding our relationship with Echo and being part of their collective movement to transform the web from static to real-time.”

The Chute Media Gallery App is currently available through Echo’s App Ecosystem.

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Post-Hurricane Sandy Citizen Photo Journalism Transcends the Traditional News Cycle

November 21, 2012 Add Comment Andy Kaufman

It’s been almost a month since Hurricane Sandy swept through the Northeast region of the US causing widespread damage.  The storm was big news for a few days, but with the presidential election coming the week after, it became old news and was eventually pushed out of the mainstream news cycle.

Since we powered Stormgrams to tap into the citizen journalism coverage of the storm, we were able to see that the visual story is still being told through photos from those in the affected areas. The photos show extensive lasting damage, but also show the resiliency and human spirit as residents and volunteers conduct ongoing relief, cleanup and rebuilding efforts; giving us a fascinating first-hand perspective of what it’s like to live in the aftermath of a storm like Sandy.

As we celebrate the Thanksgiving this week, we thought it would be a good opportunity to give thanks for what we have and help those in need.

If you’d like to help contribute to the recovery effort, we suggest donating to the Red Cross. Financial donations make the greatest and most immediate impact, helping the Red Cross provide shelter, food, emotional support and other assistance to those affected by disasters like Hurricane Sandy.


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The Stats Behind 2012 Election Night’s Visual Story

November 8, 2012 Add Comment Andy Kaufman

2012 Election Night marked the arrival of Instagram as a of mass-scale photo reporting tool as citizens shared their experience through photos posted on the service, giving us fascinating visual insight into the process.

In order to harness this explosion in citizen journalism, NBC News used a site that we powered called ElectionGrams to collect and showcase Instagram photos with the hashtag #NBCPolitics.

Ryan Osborn, Senior Director, Digital Media at NBC News tells us that, “As big news happens people sharing images to social networks is a behavior that continues to grow. Working with a solution like Chute, NBC News has been able to discover  and surface images faster than ever before.”

We dug into the stats behind the photos that told the visual story on ElectionGrams and here’s what we found:

  • The peak photo collection time was when 16,404 photos were collected between 11:30pm and 12 Midnight Eastern time. This was the peak for both #Obama (7829) and #Romney (2399) photos. NBC News projected the Obama victory at 11:12pm Eastern.
  • Obama supporters embraced social photo sharing by a good margin over Romney’s. The ratio of images tagged with #Obama to those tagged #Romney bounced between 2-3 to 1 for most of the day until Obama was projected as the winner.
  • After Obama was declared the winner the ratio rose and broke above 3 to 1 and kept rising until settling into a range between a 6-8 to 1 ratio.
  • For the total time period between 1:30pm Eastern on Tuesday to 4:00pm on Wednesday, the overall ratio of Obama to Romney photos was 3.26 to 1 (247,893 for Obama to 76,002 for Romney).
  • California had the highest total of any of the states for a half hour block returning 931 photos between 11:30pm and 12:00 midnight eastern.


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See Chute Media Galleries in Action on the #iVoted Media Gallery

November 8, 2012 Add Comment Andy Kaufman

Echo just released a sneak preview of Chute Media Galleries, their latest Echo enabled app and you can see it live in action on their  #iVoted Media Gallery.  The gallery showcases a real-time stream of photos posted to Twitter and Instagram with the hashtag #iVoted.

On their blog, they shared some stats for the display.

Starting at 12:00am ET on November 6 until 2:00am ET/10:00pm PT this morning when the West Coast polls closed, the #ivoted hashtag has been used 106.6K times on Twitter, resulting in 289M impressions. The tweets came from 43% men and 57% women.

Not surprisingly, most of the tweets came from California and New York, with the vast majority of users being youth. Broken down by State, this equates to:

  • California – 17.4%
  • New York – 10.2%
  • Texas – 5.7%
  • Florida – 4.9%
  • Virginia – 3.9%
  • Pennsylvania – 3.5%
  • Illinois – 3.1%
  • Ohio – 3.1%
  • OTHER – 48.2%

Photos are still streaming in at a rate of 5 photos per minute. As of this morning, 103,020 photos have been posted to Instagram with the hashtag #iVoted, although most of those were posted to both social networks simultaneously.

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Watch the Visual Story of Hurricane Sandy Unfold in Real Time With WeatherChute

October 30, 2012 Add Comment Andy Kaufman

Hurricane Sandy, the slow moving mega storm is pounding the Northeast coast of the United States and those caught in the middle of it all are sharing photos of their experiences on Twitter and Instagram using the #Sandy hashtag.

Watching this stream of photos provides a context for the storm that’s not usually seen by those of us not in experiencing it firsthand.  Whether it’s a family playing board games by candlelight, a full wine glass next to some ice cream and a magazine, or an uprooted tree in the front yard, each photo tells a unique story of what it’s like to be stuck in Sandy’s path.

Using the Chute media platform, we built WeatherChute to tap into these powerful experiences and display the visual story of the storm as it unfolds in real time.

On the main WeatherChute page, you can watch as a real time stream of photos pop up next to the state that they’re coming from.  The map interface also provides a heat map indicating where the photos are sourced from and there’s options to share the site via Facebook, Twitter and Email.

If you click on one of the states, it will display the photos for that particular state. Below, you’ll see the photos submitted from Virginia and submit photos yourself by clicking on the + icon on the top right of the page.

 So go ahead and check out WeatherChute and experience the visual story of Hurricane Sandy as it unfolds in real time.

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Pics of Words: Seeing Words Through Other People’s Eyes

September 10, 2012 Add Comment Andy Kaufman

Here’s an experiement that we built on top of the Chute API for the TechCrunch Disrupt SF Hackathon called Pics of Words.

What does a word mean to you? Words evoke different images in different people’s minds. At Chute we’re obsessed with visualizations and Pics of Words is an experiment in seeing words through other people’s eyes.

Here’s a couple of examples: bottle, chair

Go ahead, try it out & add a photo of what that word looks like to you.


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categories: Product Spotlight