Category Archives Insights & Outlook

holiday shopping trends

When it comes to planning for the holiday shopping season, it seems like it's never too early - both from the retailer and customer perspectives. According to Social Annex, 61% of shoppers began gift research before Halloween and 48% completed shopping by Cyber Monday in 2014. Your customers have very likely already started their holiday shopping today if not sooner.…

Whether you've been managing a community for years or just getting started, you know that getting people engaged can be an uphill battle. During this webinar Maria Ogneva (LinkedIn's Community Lead) and Caty Kobe (Square's Community Lead), will be joining Chute's VP of Marketing, Jody Farrar, to share best practices and examples for creating a culture of collaboration in your…

User-generated content (UGC) has become vital in a world where consumers demand authentic media from their favorite brands. In a recent study looking the affect of various images on millennials, Chute found that for travel, 74% said the user-generated images most made them want to visit locations. For increasing purchase intent of electronics, that jumps up to 83%; for fashion,…

Marketing is increasingly built on the shoulders of influencers - modern-day translators of the brand's message. But how do we choose these individuals? How do we manage their message? How do we measure their effectiveness? David Richeson, Managing Director of Digital Strategy and Innovation at Marina Maher Communications, recently shared the tactics his team uses for tapping into influence to…

influencers

When it comes to working with influencers or launching user-generated campaigns, it’s difficult to know when and how much to invest and who the best partners are. This month, David Richeson, Managing Director of Digital Strategy and Innovation at Marina Maher Communications, joins Chute co-founder Gregarious Narain in a conversation around tactics for tapping into influence to actually drive conversation…

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