Category Archives Insights & Outlook

travel marketing instagram

Over the course of 2016, more than 98.5 million photos related to travel were shared on Instagram. Over the past year, we tracked and analyzed all of this content in monthly travel reports: revealing which destinations, influencers and topics were trending each month throughout the year. Recently, we looked back at all of 2016 collectively to show the current state…

Today, thanks to the rise of social platforms and mobile devices, the practice of creating and sharing real-time content is becoming more ingrained in our daily lives. With this growing consumer trend, brands are looking to user-generated content (UGC) as a source of authentic and evergreen media. During this webinar, Chute's VP of Marketing Jody Farrar shared best practices around UGC…

When it comes to embracing authentic marketing, many luxury brands have been hesitant to make the shift. However, with more and more emerging luxury brands garnering attention thanks to social media, and with consumers not only wanting but expecting better engagement from the brands they love, figuring authenticity out is going to be a key focus for most luxury marketers.…

When it comes to reaching potential travelers effectively, more and more destinations and travel brands are turning to influencers. From general brand awareness to generating sales, we share how brands big and small are tackling this emerging form of marketing. Watch the full webinar above to get the 7 dos and don''ts travel brands should keep in mind when growing…

Today's young travelers are not making plans or traveling in the same way travelers of the past did. Long gone are the days where reaching a lot of people took just placing an ad during a tv show or in a certain magazine. Today, young travelers are instead learning about brands and destinations through peers and influencers. During the 2016…

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