Category Archives Insights & Outlook

We know that travel and travel marketing have both gone through huge changes thanks to social media. However, which platforms are currently resonating most with travelers? And what content works best on each of the major outlets?  In our latest webinar, we revealed the results of interviewing 200+ people who have taken a recent overnight trip to understand their preferences and…

To coincide with the launch of Chute's annual State of Travel on Instagram Report, this webinar dives into the key data points and offers even further analysis of the top travel trends on Instagram. We'll reveal the top geotagged cities in 2017, brands, influencers along with a look at a demographic and interest-based analysis of travel content creators. Plus, get…

When it comes to social platforms, few are as beloved as Instagram. As of 2017, 700 million people are active on the platform. In our own studies, we’ve found that it is the #1 social platform young travelers turn to for travel inspiration, and according to Eye for Travel 60% of travel marketers are already utilizing the platform. In this…

In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending? During this webinar, we were joined by marketers from Grand Pacific Resorts, Renée Wagner (Director of Creative Services and Brand Management) and…

Travel photos, and especially beach photos, are among the most prevalent snapshots being shared across social media. Brands do not need to spend valuable marketing dollars and time staging happy families enjoying sun and sand. Actual vacationers supply perfect images and are usually happy to allow brands to repurpose that content. After discerning this, the Florida’s Space Coast joined forces…

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