Category Archives Insights & Outlook

Video has quickly become one of the most important content formats available across the web. However, video can take on many forms, from 360-degree to interactive. In our latest webinar we dive into what makes video an important part of your marketing mix, plus cover some of the challenges for adoption. We provide an overview of the top video platforms…

Social media is an integral step of a traveler's journey: from discovery to booking to post-trip sharing. As social media trends fluctuate and evolve, staying up to date can be overwhelming. During this webinar, Chute was joined by Shea Carter, MMGY's VP of Social and Experiential Marketing, to share brand new data around traveler social habits and preferences, along with…

Influencer marketing has skyrocketed, with brands turning more and more to digital creators to expand the reach, engagement and impact of their campaigns. At Chute, we want to better understand the current needs, hurdles and advantages marketers face when it comes to working with this new class of celebrity. Recently we launched two reports on influencer marketing, one looks at…

Today, travelers are discovering their next travel destination and activities differently: many taking to online or social platforms to find their ideal experiences. That's why destinations like Visit Palm Springs are turning to user-generated content and influencers to have not only a constant flow of fresh visual content on their sites and social platforms but to also reach wider audiences…

At Chute, we’ve been tracking the social conversation around Fashion Week over the past few seasons to understand the trends and shifts happening - as told by influencers, attendees, designers and enthusiasts on Instagram. In this report, you'll discover some of the most popular topics being posted about and which designers had the biggest impact with their content. And of…

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