Category Archives Insights & Outlook

Today, destinations are investing an increasing amount of time and budget into social media. The industry has realized that today’s travelers are finding their inspiration on social media and digital platforms. To keep up and reach consumers where they are, destinations are moving more budgets to this form of marketing. In this webinar, Chute's VP of Marketing Jody Farrar was…

Instagram is a powerful tool for travel brands and destinations to reach and inspire young travelers. Last year, more than 98.5 million photos related to travel were shared on the platform, and it's one of the top social platforms millennials turn to for travel inspiration and research. During this webinar, we shared key tactics for getting started and succeeding on…

Video has quickly become one of the most important content formats available across the web. However, video can take on many forms, from 360-degree to interactive. In our latest webinar we dive into what makes video an important part of your marketing mix, plus cover some of the challenges for adoption. We provide an overview of the top video platforms…

Social media is an integral step of a traveler's journey: from discovery to booking to post-trip sharing. As social media trends fluctuate and evolve, staying up to date can be overwhelming. During this webinar, Chute was joined by Shea Carter, MMGY's VP of Social and Experiential Marketing, to share brand new data around traveler social habits and preferences, along with…

Influencer marketing has skyrocketed, with brands turning more and more to digital creators to expand the reach, engagement and impact of their campaigns. At Chute, we want to better understand the current needs, hurdles and advantages marketers face when it comes to working with this new class of celebrity. Recently we launched two reports on influencer marketing, one looks at…

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