Category Archives Insights & Outlook

When it comes to social platforms, few are as beloved as Instagram. As of 2017, 700 million people are active on the platform. In our own studies, we’ve found that it is the #1 social platform young travelers turn to for travel inspiration, and according to Eye for Travel 60% of travel marketers are already utilizing the platform. In this…

In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending? During this webinar, we were joined by marketers from Grand Pacific Resorts, Renée Wagner (Director of Creative Services and Brand Management) and…

Travel photos, and especially beach photos, are among the most prevalent snapshots being shared across social media. Brands do not need to spend valuable marketing dollars and time staging happy families enjoying sun and sand. Actual vacationers supply perfect images and are usually happy to allow brands to repurpose that content. After discerning this, the Florida’s Space Coast joined forces…

This summer, more than 40 million photos were shared relating to travel. During this webinar, we looked at the data behind that content to provide both demographic and content trends. In the video above, discover what content performed the best from both brands and consumers and also what's trending for fall 2017!

Today, destinations are investing an increasing amount of time and budget into social media. The industry has realized that today’s travelers are finding their inspiration on social media and digital platforms. To keep up and reach consumers where they are, destinations are moving more budgets to this form of marketing. In this webinar, Chute's VP of Marketing Jody Farrar was…

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