Category Archives Insights & Outlook

fashion week on instagram

At Chute, we’ve been tracking the social conversation around Fashion Week over the past few seasons to understand the trends and shifts happening - as told by influencers, attendees, designers and enthusiasts on Instagram. In this report, you'll discover some of the most popular topics being posted about and which designers had the biggest impact with their content. And of…

ugc travel marketing

Focusing on guest happiness and experience isn't just something that Norwegian Cruise Line does on their cruise ships - it's also a driving force for the digital media strategies. We recently got to discuss these efforts along with future trends with Norwegian Cruise Line's Social Media Manager, Evelyn Macki. A big focus for Macki and her team? User-generated content. Content…

travel marketing instagram

Over the course of 2016, more than 98.5 million photos related to travel were shared on Instagram. Over the past year, we tracked and analyzed all of this content in monthly travel reports: revealing which destinations, influencers and topics were trending each month throughout the year. Recently, we looked back at all of 2016 collectively to show the current state…

Today, thanks to the rise of social platforms and mobile devices, the practice of creating and sharing real-time content is becoming more ingrained in our daily lives. With this growing consumer trend, brands are looking to user-generated content (UGC) as a source of authentic and evergreen media. During this webinar, Chute's VP of Marketing Jody Farrar shared best practices around UGC…

luxury-ugc

When it comes to embracing authentic marketing, many luxury brands have been hesitant to make the shift. However, with more and more emerging luxury brands garnering attention thanks to social media, and with consumers not only wanting but expecting better engagement from the brands they love, figuring authenticity out is going to be a key focus for most luxury marketers.…

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