Today, visual content has become a top priority for publishers. During our Visual Revolution CMO Salon at SXSW, Matt Eby shared The Weather Channel’s adoption of online video, going from 0 original videos created per day in 2012 to 30 original videos created per day in 2014. And with many publishers re-designing websites to be more visual-focused, the importance of photos and videos has become clear. But why are visual media so important? We’ve got the stats below in our latest infographic!

Let us know on Twitter or in the comments below: how is your company handling the need for more visuals? And learn more about Chute’s work with media, here.

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SXSW: the only place where you can take a selfie with Grumpy Cat and Machete in one day. Austin is weird, and it gets even weirder when thousands of tech innovators, film stars, internet memes, and suits descend.

The photos attendees took this year definitely didn’t break that weird mold. In total, there were 105,044 #SXSW photos during SXSWi, and some of the most popular secondary hashtags people included may surprise you. Check out the infographic below listing out attendees’ favorites.


Were you at SXSW? Whether you were there or not, what do you think the some of the other popular hashtags were? Let us know on Twitter or in the comments!

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Paris Fashion Week revealed their top looks from some of the most acclaimed designers of our era. Photos from runway shows, street fashion, and celebrity sightings poured out of the City of Lights this past week. Surprisingly, however, many of the most buzzed designers remained silent–despite the attempt most everyone made to have a visual conversation around these shows.

Below, we have the three designers with the most “visual buzz” from Fashion Week attendees and onlookers; but all three remained fairly unengaged. While New York Fashion Week fully embraced technology and social engagement, Paris shunned it in almost every way. These brands missed the opportunity to be a part of this future merging of tech and fashion, and they missed out on an opportunity to have a deeper and more engaging interaction with their fans.


Check out our New York Fashion Week wrap up here, and let us know your thoughts about visual storytelling at 2013′s S/S fashion weeks on Twitter or in the comments below!

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September 16, 2013 Add Comment Monica Watson

For Fashion Week designers, making a splash online has become just as important as making a splash in New York. Check out our infographic below on how the who’s who of New York Fashion Week utilized social platforms, devices, and live engagement.

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It’s become almost a natural reflex: when something unique or awesome occurs, the smartphones come out to play – a point proved by the tens of thousands of photos shared during this year’s Comic Con. The moment Tom Hiddleston took the Hall H stage in character as Loki, fans immediately took to Instagram and Twitter. Within seconds, hundreds of photos came flooding in – a trend that occurred through the entire weekend as attendees showed off their favorite cosplayers, comics, and panels. Who inspired the most visual sharing?

Check out the infographic below, and come back tomorrow as we take a closer look at the #VisualRevolution at Comic Con San Diego 2013.

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SXSW 2013 #VisualRevolution Wrap Up

Want to know who was most successful at breaking through the noise at SXSW? Who threw the hottest parties? Which musical artist generated the most visual hype? And which online publication got the most attention? Find out in our final #VisualRevolution at SXSW infographic, and check out part 1 for the Interactive rundown.

sxsw music infographic

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The #VisualRevolution at SXSWi

We had a blast with SXSW this year! From the Ogilvy and Chute #DOAustin contest to watching hundreds of thousands of photos pour into our #SXSW Chute, we definitely noticed the presence of the visual revolution at the Interactive and Music festivals.

Our infographic below focuses on the Interactive portion and pits Twitter and Instagram against each other. Who’s the visual champion? Find out below!

sxsw interactive infographic

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