What does it take to get 2 million retweets in less than 2 hours? Just a handful of the hottest names in Hollywood at their most important event of the year. Already, Ellen DeGeneres’ tweet featuring a selfie taken by Bradley Cooper and starring the likes of JLaw and Kevin Spacey has beaten out President Obama’s post-election victory tweet as the most popular of all time.
This image is probably the single most relatable image to come out of the entire Oscars ceremony. It’s the equivalent of the annual Jennifer Lawrence Oscar trip, except better.
Entertainment world, take note: selfies are here to stay. And below we’ve got the 3 reasons Ellen’s Oscar selfie ruled.
1. Celebrities: They’re Just Like Us!
Selfies were started and popularized by the masses, and recently we’ve started to see them in use in popular culture, Fashion Week runway shows, and now the Oscars. We’re not just consuming trends, we’re making them. And the brands, stars, and publishers picking up and joining in early are reaping the benefits.
2. The Value of Visual
Let’s be real, if that was just a tweet @mention-ing celebrities, it would never have gone as viral as it did. And that’s the heart of it. Viral is visual. On Twitter, publications see up to four times as much engagement on tweets with photos, and on Facebook alone 93% of the most engaging posts are visual.
3. The Power of Conversation
People can discuss, tweet, blog about the Oscars, but their voice isn’t really a part of the ceremony. The call-to-action from Ellen to make it the most popular tweet brought in a new level of audience participation for an event that is traditionally more one-sided.
Ellen’s Tweet is the perfect example of the new marketing trifecta: learn from the audience, be visual, and engage. Today and going forward, it’s this combination that will yield the most powerful marketing moments.
What was your favorite moment from last night’s Oscars? Let us know on Twitter or in the comments below!Read More