How is your brand handling the flood of media coming in from consumers? Do you have a strategy for a 48-hour commercial turn-around yet? During the Turner Media Camp Networking and Alumni Demos event, we chatted with Tim Schigel, Founder & Chairman of ShareThis, to get his thoughts on how will new technologies and social platforms are changing how both brands and consumers act.

What do you think the #1 strategy brands should be paying attention to thanks to this flood of content? Let us know in the comments or on Twitter!

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March 14, 2014 Add Comment Jody Farrar

At the Visual Revolution CMO Salon at SXSW, marketing experts David Berkowitz, CMO, MRY; Matthew Anderson, CMO, Roku and Matt Eby, VP of Marketing, The Weather Channel, discussed, debated and potentially worked out a business deal while on stage.

Chute CEO Ranvir Gujral moderated the panel, which focused on the evolution of brands as newsrooms and how they’re creating more content in a few weeks then they historically created in a year. How does this impact quality, control, hiring and more?

Buzzwords

Real-time Marketing: According to David, every agency has to field questions about its ability to do real-time marketing. But as far as MRY is concerned, real-time marketing is already too late. It is a passive approach to see what’s trending and then attempt to quickly respond with something witty and relevant versus using predictive marketing to create content people will be interested in before a trend emerges.

Television: Matthew has spent many years in the television and video industry both at Roku and at News Corp (now 21st Century Fox). He explained how launching a television station, even just a few years ago, would cost millions and would require considerable content, access to a network and more. Now, brands have a choice of platforms on which to produce and distribute videos. They are no longer constrained to ad space on someone else’s network – they can create their own network.

Digital Video: While The Weather Channel is a television network, they also have an incredibly video-rich website and social properties. Matt shared The Weather Channel’s adoption of online video, starting with 0 original videos created per day in 2012 to 30 original videos created per day in 2014, with total video views growing from 17M to more than 110M in just three years. And it’s not about creating more content, but rather, telling great stories people want to watch and share.

Make it Authentic, Make it Personal

Ranvir asked each panelist how companies can create content people actually care about. It was unanimous – make it personal and capture real customers, real fans, real people to highlight and tell your brand’s story. “When we tell stories about the weather, no one cares. But when we infuse the story with how it impacts others – people love it,” said Matt Eby.

For Roku, a powerful testimonial from one of its youngest fans proved to be more viral and engaging than professionally produced content. A little girl was prepping for her first camping trip by making a list of the must-have items to pack.

1. Tent
2. Flashlight
3. Roku

Why pack a sleeping bag, food, clothes or water if you have your Roku? This adorable, authentic testimonial is marketing gold. Chances are your customers are sharing similar stories about your brand, and according to Matthew, all you have to do is listen for them.

Marketing Hasn’t Changed That Much

Adobe conducted a study in December 2013, which showed 76% of marketers believe marketing has changed more in the past two years then in the previous 50. Each panelist addressed what has changed, but more surprising, what hasn’t.

All of the panelists agreed marketing fundamentals haven’t changed much – it’s the platforms and distribution channels that are shaking up the industry. David made an excellent point for any brand marketer, “It’s easy to lose track of the basics. And knowing what your goals are and figuring out what you’re going to do that is actually relevant and meaningful to your business – that is what is never changing.”

Follow us @VisualRevSummit to stay up-to-date of upcoming Visual Revolution events, and stay tuned for the full video of the panel coming soon.

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Imagine a world where static billboards are replaced by engaging ad experiences. Ranvir Gujral (Co-Founder, Chute), David Krupp (CEO, Kinetic), and Tim Nubb (Senior Editor, Adweek) were lead in a discussion by Ashley Giombetti (Media Director, Ad Council) on this new frontier of digital advertising that is impossible to ignore.

Check out parts of the discussion in the video below to hear where each panelist sees technology and changing privacy expectations affecting the future of out-of-home advertising.

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One Selfie to Rule Them All

3 Reasons Ellen's Tweet Ruled

What does it take to get 2 million retweets in less than 2 hours? Just a handful of the hottest names in Hollywood at their most important event of the year. Already, Ellen DeGeneres’ tweet featuring a selfie taken by Bradley Cooper and starring the likes of JLaw and Kevin Spacey has beaten out President Obama’s post-election victory tweet as the most popular of all time.

Super Selfie

This image is probably the single most relatable image to come out of the entire Oscars ceremony. It’s the equivalent of the annual Jennifer Lawrence Oscar trip, except better.

Entertainment world, take note: selfies are here to stay. And below we’ve got the 3 reasons Ellen’s Oscar selfie ruled.

1. Celebrities: They’re Just Like Us!

Selfies were started and popularized by the masses, and recently we’ve started to see them in use in popular culture, Fashion Week runway shows, and now the Oscars. We’re not just consuming trends, we’re making them. And the brands, stars, and publishers picking up and joining in early are reaping the benefits.

2. The Value of Visual

Let’s be real, if that was just a tweet @mention-ing celebrities, it would never have gone as viral as it did. And that’s the heart of it. Viral is visual. On Twitter, publications see up to four times as much engagement on tweets with photos, and on Facebook alone 93% of the most engaging posts are visual.

3. The Power of Conversation

People can discuss, tweet, blog about the Oscars, but their voice isn’t really a part of the ceremony. The call-to-action from Ellen to make it the most popular tweet brought in a new level of audience participation for an event that is traditionally more one-sided.

Ellen’s Tweet is the perfect example of the new marketing trifecta: learn from the audience, be visual, and engage. Today and going forward, it’s this combination that will yield the most powerful marketing moments.

What was your favorite moment from last night’s Oscars? Let us know on Twitter or in the comments below!

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October 18, 2013 Add Comment Monica Watson

This week’s Front Lines of the Visual Revolution is packed with video goodness. How are the biggest brands and publishers shaking up their content strategies and implementing video? Find out below.

1. #ScaredStainless

Tide is getting in on the Halloween fun with a series of spooky Vines. Their first pays homage to the horror classic (and upcoming remake) Carrie. Bonus points for the great hashtag pun #ScaredStainless. Click the preview above to see the video in action.

2. Mountain Dew Gets in on Vine Commercials

We’ve been seeing an increasing number of brands begin to use their Vine videos in commercials since Dunkin launched the first back in September. Now, it’s Mountain Dew’s chance. The new TV ads will run during the Nascar race this weekend to highlight their sponsorship of Dale Earnhardt Jr.

3. The Growing Importance of Digital Video

Seventeen will be partnering with popular Youtube channel AwesomenessTV to develop a multi-channel video Network for the publication. Content will range from fashion and beauty to narrative shows to user-uploaded content. Audiences are continuing to seek out streaming video when it comes to education and entertainment, and this partnership promises a highly ambitious new entertainment destination for Seventeen.

Video is becoming increasingly important in both consumer and brand storytelling. If you’d like to learn more about how the Visual Revolution is changing the face of marketing, join us and some of the biggest names in the industry on December 5 in New York City at the first Visual Revolution Summit.

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This week’s Front Lines of the #VisualRevolution features a new app update, a social platform’s attempt at monetization, and a hilarious coffee shop prank, so let’s jump right in.

1. Flickr’s 1TB storage comes to mobile

Flickr's new Auto Upload feature

Flickr’s latest app update comes with an auto-upload feature to let mobile users really take advantage of that free terabyte of storage. With most of the photos we take today coming from our phones, this was a much-needed update.

2. Pinterest rolls out promoted pins

Today, Pinterest will begin to roll out promoted Pins they announced last month. First Tumblr, now Pinterest, and soon Instagram are all seeking monetization through promoted content. The questions for all three very visual platforms is if they can do so in a way that not only appeases their carefully crafted communities. And will brands be able to create content for each platform that actually engage the three audiences?

3. Telekinetic Prank Goes Viral

Since being uploaded just two days ago, this hilarious coffee shop prank has reached almost 18 Million views. The prank is actually an example of fantastic content marketing for the upcoming Carrie remake. It’s an immensely clever use of the film’s telekinetic main character to create online buzz before the movies launch – bringing Carrie into the real world and making you wonder what you would do in that situation.

What’s your favorite #VisualRevolution moment from this week? Let us know on Twitter or in the comments below!

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September 4, 2013 Add Comment Monica Watson

After multiple leaks and rumors, Sony’s poorly kept secret Lens-Style Cameras have been officially announced. The lens cameras link to smartphones and give mobile photographers the ability to take and share high-quality photos and videos all on their phones. Check out the video below to see them in action.

Built-in or attachment? That is the question.

Whether it’s Apple calling the iPhone the world’s most popular camera, Nokia claiming the Lumia is the best, or Samsung creating hybrid “phameras” – smartphone creators are fighting to take over the consumer camera market – and it’s working. Point-and-shoot sales are plummeting, while smartphone sales continue to grow. Sony, instead of creating another smaller point-and-shoot, has taken a “if you can’t beat them, join them” approach with the Lens-Style Cameras.

What is especially interesting is the way Sony has chosen to market the lenses – touting the ability to “share pics instantly online for maximum ‘likes’” and referring to the camera as “an all-out ‘like’ machine.” The promotional video features selfies and liking also. It may seem silly, but the demographic of selfie-taking “like”-seeking consumers is growing and driving sales of apps, phones, and cameras.

If the Sony camera succeeds, it could cause another huge change in the photo landscape. The camera is one of the big selling points of every new phone announcement. If attachments like this one and the one currently in-development by Oppo gain traction, where does that leave Apple and Nokia?

Would you use a Lens-Style Camera? Let us know in the comments below or on Twitter.

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“Every day, better photos are taken with Nokia Lumia than with any other mobile,” Nokia’s latest ad proclaims, poking fun at Apples’ “Photos Every Day” advertisement with their latest “Better Photos Every Day” campaign.  This ad comes on the heels of Nokia’s commercial that claims to be “the first smartphone to put the camera first.”

Apple’s the world’s most popular camera, and Nokia may be the best smartphone camera, but the real message is clear: the camera is shifting from being a secondary feature or the phone to being the primary focus. Consumers are beginning to seek out a camera with a phone not a phone with a camera. Today, photos come first, and mobile phone marketers are jumping to have their devices known as the best cameras.

Does camera quality sway your mobile purchasing decisions? Let us know on Twitter or in the comments below!

 

 

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The Increasingly Visual Web

Venture capital firm Kleiner Perkins Caufield & Byers (KPCB) recently released their annual Internet Trends report – showing the direction digital media is heading in 2013 and beyond.

The first bit of info that stuck out to us was the substantial and swift growth photo sharing saw from 2012 to 2013, which is the largest spike from the year range of 2005 to 2013. The growth isn’t slowing at all either with platforms like Instagram and Snapchat driving the acceleration.

Screen Shot 2013-06-07 at 10.10.25 AM

Shared content especially saw massive growth from 2005 to 2013, growing 9x in the time between 2008 and today. KPCB projects that by 2015, the amount will double.

Screen Shot 2013-06-07 at 10.10.19 AM

So, what is the takeaway from the trend report? First, that visual media is more important than ever before. The Visual Revolution isn’t just a trend, it’s a complete shift in the way people are creating, sharing, and ingesting stories. With consumers making this switch, it’s vital for all companies, from brands to publishers , to be swift and agile in their own transition to visual-focused content.

Second, sharing is becoming more intrinsic to the human experience. And with KPCB predicting that wearable tech like Google Glass and Memoto are going to be the next smartphones and tablets, that is only going to become even more true.

Only a few years ago, marketing content was created in meetings months in advance. Today, companies are beginning to create in-house newsrooms to create sharable content in real time and to engage their fans to do the same. This cutting-edge marketing technique is going to be the standard in only a short amount of time.

You can view the entire report over at KPCB’s website.

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Mapping the photography industry

The current landscape and future of the photography industry

Photography_Industry_Landscape_Taylor_Davidson

What is the current state of the photography industry? Taylor Davidson, VC at kbs+ Ventures and photographer for Narratively, has answered that question in a very visual manner by mapping and segmenting all the main players in the industry.

It’s an astonishing sight to have the majority of the photo industry in its current form mapped out and to realize that many of the businesses exist because of the Internet and the growth of the Visual Revolution. You can also begin to make analysis about where to future of photography is going with the inclusion of Wearable Devices like Google Glass and Memoto.

Photography is becoming more intrinsic to our very existence. It’s becoming less about “point and shoot” and more about the constant shoot. Taking a photo with Glass is as simple as winking and as simple as walking around when it comes to Memoto.

Where is Chute in all of this? We’re powering the infrastructure – the glue that connects users and brands.

You can see the full high-res version and learn about how he structured the map over at Taylor’s website here.

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