This week’s Front Lines of the Visual Revolution is packed with video goodness. How are the biggest brands and publishers shaking up their content strategies and implementing video? Find out below.
Tide is getting in on the Halloween fun with a series of spooky Vines. Their first pays homage to the horror classic (and upcoming remake) Carrie. Bonus points for the great hashtag pun #ScaredStainless. Click the preview above to see the video in action.
2. Mountain Dew Gets in on Vine Commercials
We’ve been seeing an increasing number of brands begin to use their Vine videos in commercials since Dunkin launched the first back in September. Now, it’s Mountain Dew’s chance. The new TV ads will run during the Nascar race this weekend to highlight their sponsorship of Dale Earnhardt Jr.
3. The Growing Importance of Digital Video
Seventeen will be partnering with popular Youtube channel AwesomenessTV to develop a multi-channel video Network for the publication. Content will range from fashion and beauty to narrative shows to user-uploaded content. Audiences are continuing to seek out streaming video when it comes to education and entertainment, and this partnership promises a highly ambitious new entertainment destination for Seventeen.
Video is becoming increasingly important in both consumer and brand storytelling. If you’d like to learn more about how the Visual Revolution is changing the face of marketing, join us and some of the biggest names in the industry on December 5 in New York City at the first Visual Revolution Summit.Read More