Category Archives Front Lines of the Visual Revolution

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The Visual Revolution Roundup features the top news, reports, and editorials from the past week that all marketers should know. Check out this week's stories below and let us know on Twitter if there are any we missed that should be in next week's list. 2014/2015 These 2015 Trends Will Impact All Businesses, According to Ford - Co.Create From Generation…

The Rise of Influencer Marketing

Brands are getting increasingly better at creating content, but Klout co-founder Joe Fernandez thinks there's another area they still have to improve: influencer marketing. "We all look to our friends and network, these people that influence us to broker our time and interest -- whether it's for products or ideas," Joe said. "It's absolutely critical that brands nurture these relationships and…

SXSW Interview With Tim Schigel

How is your brand handling the flood of media coming in from consumers? Do you have a strategy for a 48-hour commercial turn-around yet? During the Turner Media Camp Networking and Alumni Demos event, we chatted with Tim Schigel, Founder & Chairman of ShareThis, to get his thoughts on how will new technologies and social platforms are changing how both…

cmosalon

At the Visual Revolution CMO Salon at SXSW, marketing experts David Berkowitz, CMO, MRY; Matthew Anderson, CMO, Roku and Matt Eby, VP of Marketing, The Weather Channel, discussed, debated and potentially worked out a business deal while on stage. Chute CEO Ranvir Gujral moderated the panel, which focused on the evolution of brands as newsrooms and how they're creating more…

Disrupting the Scene: Place-Based & Digital Ads

Imagine a world where static billboards are replaced by engaging ad experiences. Ranvir Gujral (Co-Founder, Chute), David Krupp (CEO, Kinetic), and Tim Nubb (Senior Editor, Adweek) were lead in a discussion by Ashley Giombetti (Media Director, Ad Council) on this new frontier of digital advertising that is impossible to ignore. Check out parts of the discussion in the video below…

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