Category Archives Customer Spotlight

Employee-owned supermarket chain Publix is asking shoppers to surprise their loved ones with random acts of kindness this holiday season in a new campaign developed by 22squared. The campaign highlights the big and small acts that can make a positive difference in another person's life. Through Chute, they're able to collect, curate and publish the photos shared by fans while…

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Teen Vogue has become a leader in developing a strong influencer and community strategy - both for its editorial and its advertisers. In anticipation of her upcoming talk at the Visual Revolution Summit, we interviewed Stacy Greco (Senior Executive Director of Brand Development at…

With a new crowd-sourced menu lineup chosen by Applebee’s social fans, America’s favorite neighborhood bar and grill is launching a crowd-sourced marketing campaign featuring real guests. Last fall, more than 4,600 Applebee’s Facebook Fans responded to the question “What menu items would you like added to our 2 for $20 menu?” Applebee’s listened, and now the top items have been…

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If you grew up in the 80’s, chances are you’ve heard of (and smelled) Drakkar Noir. The L’Oreal-owned men’s cologne is an icon unto itself. Today, the Drakkar brand is back with the launch of the new Drakkar Essence and is asking people to take the Drakkar Challenge. The launch is a completely digital campaign featuring NFL and social media…

In the new #BoostYourRun collaboration between adidas and Spotify, media agency Carat created a new community destination for both companies that included a fan-powered photo gallery - using Chute’s tools to collect and publish user-generated media along with engaging directly fans. “Creating content that adds value to people’s lives and putting them in the center of that content are two…

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