Millions of people across the globe are living each day with treatable medical conditions because they can’t afford the price of the procedures. Samahope is offering a crowdfunding solution. The organization connects donors with people seeking surgeries and a way to make a huge impact for only a few dollars. Now, they’re using Chute in their latest campaign to do that while also honoring moms.
#HonorYourMom gives you the ability to upload a photo of you and your mom, add a memory or anecdote about her, and share it on social media sites like Facebook and Twitter. When you pledge a donation for a critical surgery for a mom in need in your mother’s name she’ll receive a card in the mail. It’s the perfect way to show your mom how special she is while also honoring all mothers around the world.
We recently interviewed the Samahope team – co-founder Shivani, Shawn – co-founder and part of the technical team, and Eric who is heading up #HonorYourMom on the tech side to learn about the campaign, the future for the organization, and how they’re using visuals to inspire people to give.
1. What sparked the idea for the #HonorYourMom campaign?
Shivani: During a discussion with one of our advisors, he suggested that Samahope do a Mother’s Day campaign. The team then had a brainstorming session, and we developed #HonorYourMom so that we can honor the moms in our lives, while changing the lives of other moms in need. We wanted it to have a social edge, hence the idea of the photos + dedication.
2. What are some of the surgeries and who are some of the patients that the #HonorYourMom funds will go towards?
Shivani: Donations made via #HonorYourMom will provide a safe birth or critical surgical care for a mother in need. This includes comprehensive prenatal care (including essential vitamins), a birth kit, and a trained “foot soldier” who can attend the birth. In costlier cases, women must travel for days to a medical center, often arrive malnourished, and, in the worst situation, may require an obstetric or vaginal fistula surgery.
One of our patients, is Tashi. Tashi is 30 years old, and from Saldang, which is in the Upper Dolpa district of Nepal where until recently there were no functional birthing centers. For $50, One Heart World-Wide can provide a safe-birth to a mother-to-be like Tashi by providing a trained “foot soldier” to attend the pregnancy and birth, pre-natal supplements, and a clean birth kit (includes soap, baby blanket and hat, and other supplies to minimize risk of infection).
3. Photos play such an integral role in both this campaign and your website in general. Can you discuss the role of user-generated and visual content in the charity and non-profit sphere?
Shivani: Photos help us tell stories, they help us connect to one another. The photos of our patients literally add a face to what may otherwise be seen as yet another statistic, they help us paint a fuller picture of these women. These women are people who struggle, but who are also much more than their struggle. They have aspirations for an active and fulfilled life after they are able to receive the medical care they need.
And at the same time, the photos on #HonorYourMom of campaigners and their mothers bring in a connection through nostalgia. They allow us to put ourselves in that person’s shoes momentarily; they make us think of our many mothers and mentors and in turn, the importance of supporting all mothers worldwide.
Eric: The interesting thing in my humble opinion about what we’re doing different here is that we already have patient images — what Chute is enabling is for donors to share a personal connection between the people and their own moms. More personal, more engaging, more viral.
Shawn: The personal photos are all about activating our network to spread awareness for these life changing medical treatments.
4. What are your goals for this campaign and Samahope in general?
Shivani: Our ultimate goal for Samahope is to reach 1 million medical treatments, which we hope to do in the next 5 to 10 years. Campaigns like #HonorYourMom are the steps we are taking to get there.
Shawn: For the campaign, our goal is to make Mom’s smile across the globe. And to share the love sons and daughters have for their Mom’s with those who may not have the same support.