March 21, 2014 Add Comment Jay Park

The 10 brands below are known for having some of the top Twitter accounts around. With tweets as entertaining as what these brands publish, it’s easy to forget that they had to start from somewhere too. Luckily, Twitter has launched a new site where you can see the first tweet sent by any public account.

As Drake would say, “Started from the bottom, and now we’re here.”

1. Taco Bell
Known for their sassy humor and huge audience interaction, Taco Bell is definitely one of the most social savvy brands on this list.

THEN:

Screen Shot 2014-03-21 at 4.00.46 PM

NOW:

Screen Shot 2014-03-21 at 4.01.40 PM

2. Oreo
Who can forget that wondrous Super Bowl instagram picture? But were they always as on top of things as they are now?

THEN:

Screen Shot 2014-03-21 at 4.02.44 PM

NOW:

Screen Shot 2014-03-21 at 4.03.37 PM

3. Arby’s
A more recent branded Twitter heavyweight, Arby’s killed it during the Grammy’s when they addressed Pharell’s peculiar headwear choice.

THEN:

Screen Shot 2014-03-21 at 4.04.26 PM

NOW:

Screen Shot 2014-03-21 at 4.05.04 PM

4. Southwest Airlines
Today’s Southwest knows how to be funny on the Internet – from their hilarious audience interactions to their fully choreographed safety video.

THEN:

Screen Shot 2014-03-21 at 4.06.37 PM NOW:

Screen Shot 2014-03-21 at 4.07.17 PM

5. Ben & Jerry’s
Always on top of their social media game, this was one of the first brands to venture into Vine–and had huge success with it!

THEN:

Screen Shot 2014-03-21 at 4.07.46 PM NOW:
Screen Shot 2014-03-21 at 4.08.19 PM

6. Nike
While most of the brands represented on this list are more wit and humor-focused, Nike is dedicated to motivating their audience into getting active–and boy are they good at it, from the first Tweet to their latest.

THEN:
Screen Shot 2014-03-21 at 4.09.00 PM NOW:

Screen Shot 2014-03-21 at 4.09.30 PM

7. Charmin
The best part about brands on Twitter are the ones you never expect to be funny. Charmin has honed their potty humor over the past few years.

THEN:

Screen Shot 2014-03-21 at 4.10.26 PM NOW:

Screen Shot 2014-03-21 at 4.11.05 PM

8. Old Spice
That personality we all love from the commercials? They’ve grown since their first Tweet in 2009 to capture their quirkiness on Twitter.

THEN:

Screen Shot 2014-03-21 at 4.11.47 PM NOW:

Screen Shot 2014-03-21 at 4.12.14 PM

9. Skittles
Skittles’ start on Twitter was actually pretty on-point for the brand.

THEN:

Screen Shot 2014-03-21 at 4.12.36 PM NOW:

Screen Shot 2014-03-21 at 4.13.00 PM

10. Clorox
Another one of those brands you don’t expect to like on Twitter. But their first tweet? Definitely less fun than One Direction puns.

THEN:

Screen Shot 2014-03-21 at 4.13.25 PM
NOW:

Screen Shot 2014-03-21 at 4.13.49 PM

For some, the nature of how these brands approached Twitter has changed drastically over the years, while some have maintained their persona from the get-go. Either way, it is indisputable how influential your Twitter personality can be in relating to your audience.

Oh, and our first tweet?

Screen Shot 2014-03-21 at 4.14.18 PM

Let us know in your comments below or on Twitter what your first Tweet was! Bet you it wasn’t as lame as Oreo’s #FollowMe.

Read More

How is your brand handling the flood of media coming in from consumers? Do you have a strategy for a 48-hour commercial turn-around yet? During the Turner Media Camp Networking and Alumni Demos event, we chatted with Tim Schigel, Founder & Chairman of ShareThis, to get his thoughts on how will new technologies and social platforms are changing how both brands and consumers act.

What do you think the #1 strategy brands should be paying attention to thanks to this flood of content? Let us know in the comments or on Twitter!

Read More
November 20, 2013 Add Comment Monica Watson

Is 2013 the year of the selfie? Well according to the Oxford English Dictionary it is. Just yesterday, selfie was added to their Word of the Year list – joining such notable words as omnishambles, big society, and sudoku.

The Word of the Year isn’t always a new word but is instead something that has had a strong cultural impact  and quick rise in use. As Oxford English Dictionary Editorial Director Judy Pearsall told the Guardian:

“Using the Oxford Dictionaries language research programme, which collects around 150m words of current English in use each month, we can see a phenomenal upward trend in the use of selfie in 2013, and this helped to cement its selection.”

And the Oxford English Dictionary isn’t the only one to publish a word of the year – the American Dialect Society also selects one. They haven’t decided on 2013′s word yet, but last year’s? Hashtag.

Selfie may be a silly word, but it’s an important one. The amount of photos we’re taking is increasing, and with that the type of photos people take is changing – and brands are noticing. From Starbucks to Spin Media to Benefit – selfies have moved from a cultural joke to being powerful brand advocate content. A selfie with a product is now the new Amazon or Yelp review.

This year may have been the year the selfie became mainstream, but from what we’re seeing in both the content being shared by fans and leveraged by brands, 2014 will be the real Year of the Selfie.

 

Read More
October 24, 2013 Add Comment Monica Watson

Entertainment brands have some of the most engaged and enthusiastic fans, yet there are plenty of networks and shows that continue to solely post screencaps or repurposed images. Then, there are entertainment who push the idea of what Instagram is and what it can be used for. These brands are treating Instagram as a true publishing platform with original content and fan-engaging call-to-actions. Below, we’ve got four of our favorite entertainment Instagram accounts:

1. MTV

MTV’s Instagram is it’s own mini-network with daily music news, a skit featuring the office fern and coffee pot, and plenty of celebrity cameos. The network’s social team uses the platform to its fullest, especially the video feature.

2. SNL

Get a behind-the-scenes look at the process behind writing and performing the weekly improv show. The writers, performers, crew, and celebrity guests are all featured.

3. The Grammy’s

The biggest music awards show of the year uses their Instagram for interviews, musical history, and to give a glimpse into the pre-event production. One recent video features Ariana Grande talking about comparisons between her and Mariah Carrey and another shows the ballot stuffing process.

Live events and award shows shouldn’t just focus solely on the event in their content. The Grammy’s is a music awards show that commemorate the best talent and rising stars in the industry, so their Instagram continues this tradition year-long.

4. Game of Thrones

Dolls with adorably big heads acting out scenes from Game of Thrones? We’re sold. And that’s precisely what the Game of Thrones Instagram is filled with, along with some shots of cast and crew-members interacting with the dolls. You can’t always get stars or talent to pose for or take photos for Instagram, but that doesn’t mean your feed needs to be bare or boring. Get creative!

Those are our top four. Who would make your list? Let us know in the comments below or on Twitter.

Read More
October 1, 2013 Add Comment Jay Park

In honor of all the new Spring 2014 looks debuted these past few weeks at NYFW, LFW, and now PFW, we compiled a short list of our favorite fashion experts on Instagram.

1. Aimee Song (@songofstyle)

Screen Shot 2013-10-01 at 12.33.13 PM

Chic style. Gorgeous places. What more could a girl want?

2. Manrepeller (@manrepeller)

Screen Shot 2013-10-01 at 12.36.04 PM

One of the most popular fashion blogs takes to Instagram to share quick looks.

3. Bryan (@bryanboycom)

Screen Shot 2013-10-01 at 12.40.02 PM

So the gentlemen don’t feel left out either.

4. Camille Charrière (@camtyox)

Screen Shot 2013-10-01 at 12.40.51 PM

NET-A-PORTER fashion journalist showcases her impeccable taste.

5. Chiara Ferragni (@chiaraferragni)

Screen Shot 2013-10-01 at 12.42.07 PM

Beautiful clothes for a beautiful woman.

6. Jessica Maystein (@tuulavintage)

Screen Shot 2013-10-01 at 12.45.12 PM

Traveling the world–in style.

Did we miss your favorite fashion Instagrammer? Let us know in your comments below or on Twitter!

Read More
August 26, 2013 Add Comment Jay Park

With its 3-year anniversary quickly approaching this coming October, Instagram has grown tremendously with over 160 million monthly users and nearly 16 billion images created.

Over these few years, some notable trends, or “sins,” have risen to the forefront, from food to sunsets to #duckface selfies. Indulging in these Instagram sins is pretty common, and despite some of the mockery, users have created original and inspiring content.

Here’s your guide through these Instagram sins. Hopefully, we can help you transform them into Instagram virtues.

Sin #1: Gluttony, the Food Pornographer

Food photography has quickly risen to become a pillar of the Instagram community. From proud home cooks showing off their latest creations to foodies relishing in their new organic, vegan craze to Taco Bell’s creative #CantinaQuesadilla celebrations, the genre has completely taken on a life of it’s own. So amidst these millions of photos, how can you make your #foodporn stand out? Well, for one, don’t do this. Second, make sure the food looks as good as it tastes: mushy, watery eggs are still unappealing–no matter how many filters and edits you try to slap on it.

Sin #2: Lust, (or, rather, Love)

The #love hashtag has over 188 million photos on Instagram alone. People love love–it has its own holiday, movie genre, and almost every song on the radio is about it, so of course Instagram isn’t going to be any different. While it may be a wise choice to avoid #PDA posts, everyone enjoys those picturesque, “heart-string-tugging” couple or marriage photos. Renowned fine-art wedding photographer, Jose Villa is a great example; he takes shots from his gorgeous wedding photoshoots and displays them to a fan base of over 90k followers.

Sin #3: Pride, the Gratuitous Selfie

Selfies have attained a pretty bad reputation, but this Instagram “sin” can actually be pretty awesome when done right. The key is to have a purpose or meaning behind it–a new hairdo or outfit for example. Brands like Starbucks are doing cool campaigns around selfies with #SipFace  and Instagram’s own #WHPreplacemyface showing how this sin can turn out to be a virtue.

Sin #4: Sloth, the Repost

Out of the 160 billion photos created on Instagram so far, there are probably at least one or two images that you’ve fallen absolutely in love with. The lighting, the creativity, the angle–everything is just so spectacular that you can’t help but want to share it. After all, beautiful things were meant to be admired and appreciated. If you love it, ask the creator if they’d be alright with a #regram. If not, just use the photo as inspiration for creating your own stunning photos–you might end up liking the results of the latter anyways!

Sin #5: Wrath, the Spam

Hackers love to target accounts with easy, low-security passwords – something many in the Instagram community learned with the now infamous fruit spam. Passwords with interspersed numbers and unexpected letter combinations are more secure.  Second, if the hacker left any sketchy-looking links on  your profile description or caption on photos, delete it so there’s no trace back. A little time-consuming, but the most effective way to get rid of the spam on your account.

Sin #6: Envy, the Hashtagger

The hashtag is an incredibly useful tool for brands and marketers, being able to centralize relevant content in one streamlined feed. This makes it possible for companies to create successful hashtag campaigns like #VFBestDressed and #ShowUsYourTips while avoiding generic overdone posts that look like “#follow #photooftheday #fun #love #me #cute #babies #puppies.” So let us #ShowYouOurTips on making great hashtags here.

Sin #7: Greed, the Rich Kids

Tackling the Instagram world with their wads of cash, Porche 911s, and private jets flying 17,000 feet above London, the rich kids have arrived, even earning their own dedicated tumblr. However, don’t stress yourself out just because a 16-year-old owns a diamond-studded private jet. It’s important to note that despite this group’s notoriety, they’re an extremely small demographic of the Instagram community. Their goal is to gain attention (surprise–rich kids wanting attention), but luckily for all of us, it’s pretty easy to avoid and ignore the bunch.

How guilty are you of these “sins”? Tell us about your favorite in the comments below or on Twitter at @getchute!

Read More
August 12, 2013 Add Comment Jay Park

This past weekend, San Francisco was flooded with avid music-lovers from all over for the 6th annual Outside Lands. Thousands filled Golden Gate Park to watch live performances ranging from Paul McCartney to electronic sensation Kaskade.

Throughout the park, people were snapping and sharing photos instantly. When Paul McCartney graced the stage and began the iconic “Hey Jude,” the crowd clamored to record the music legend through their smartphones as they sang along. Similarly, hundreds of cameras flashed as “Flea” returned to the stage doing handstands during their encore performance. In the past, fans had to bring cameras and DSLr’s to the event in order to capture these moments–if cameras were even allowed at all. Now, all we need to do is snap a photo and share it on our smartphones.

Screen Shot 2013-08-12 at 10.16.04 AM

The engagement extended beyond just attendees, however. The Outside Lands social team promoted their official #OutsideLands hashtag for attendees to use and a live webcast for those following at home. They’ve also worked to ensure that the post-event conversation remains just as active through a highlight reel on Ustream as well as actively tweeting about their mascot Ranger Dave recovering from the weekend.

Below, you can check out our own curated display of some great shots that stood out across the thousands #OutsideLands tagged photos over the weekend!

Have a favorite moment you captured at Outside Lands or another festival this summer? Let us know on Twitter or in your comments below!

Read More

We’ve all been there: you just want to eat a meal, but your friends all have to each take the perfectly symmetrical and lighted photo (unless you’re me, in which case you’re the one holding up all your friends while you decide if a BeautifulMess border would be overkill).

Wong Fu Productions shows the plight of mobile photographers and their friends in the video below, but is there a deeper reason for why people like to take photos of their food?

Well, according to new research published in Psychological Science there may be a scientific explanation. Apparently, rituals surrounding food like saying a prayer, singing “Happy Birthday,” and yes, even snapping a photo, makes food taste better.

The study concludes that these rituals create a more positive eating experience by increasing a sense of involvement and interest in the eating process. That makes a pretty big argument for restaurants to encourage patrons to snap photos before digging in.

What about you? Are you the food photographer of your group of friends or the one waiting patiently fork-in-hand? Let us know on Twitter or in the comments below!

Read More
August 1, 2013 Add Comment Jay Park

Last week, acclaimed fashion designer Oscar de la Renta made a bold choice in the fashion world.

And we’re not talking about loud prints or clashing colors.

For the first time in fashion history, an exclusive look at a Fall 2013 collection made its first appearance not on high-fashion publications like Vogue or Elle but on Instagram.

Screen Shot 2013-08-01 at 9.36.32 AM

Thanks to Senior Vice President of Global Communications Erika Bearman (or @OscarPRGirl on Instagram), seven images were released on the company’s Instagram page and immediately went viral. Garnering over 1,000 likes per image in the first hour, the innovative marketing was a success.

Now there are many reasons why Oscar de la Renta would make this move. For one, it’s free. There are no costs in running such an ad on Instagram like it would in the September issue of Vogue, and the fashion mogul can even create extensive buzz and gain free publicity. Months away from typical fall campaign launches, de la Renta already has people talking; since last Wednesday, people continue to retweet, repost, and regram the photos.

“Only a few years ago, campaigns would debut in magazines, but that has shifted as brands have developed their own platforms and credibility as media sources,” Bearman told Mashable.

Screen Shot 2013-08-01 at 10.51.22 AM

Needless to say, social media has changed the fashion front. Just a couple years ago, fashion brands were largely nonexistent across social platforms. Now, they run extensive hashtag campaigns and even release exclusive looks on Instagram. Every fashion event comes with its own hashtag now (#NYFW); Vanity Fair opens up their annual Best Dressed List with the International Best Dressed Challenge.

The Visual Revolution is the driving force behind fashion’s adoption of social media. The fashion world is a fully visual one, and cultural shift towards visual over text in our every day communication has opened new doors for designers to connect on an even more personal level with consumers.

Which fashion brand do you think does a great job at leveraging the power of Instagram? Let us know on Twitter or in the comments below.

Read More

Thanks for Making Our First PhotoChute a Huge Success!

October 15, 2012 Add Comment Andy Kaufman

We’d like to send out a huge thank you to everybody who came out last Friday and helped to make our inaugural PhotoChute happy hour a huge success. We loved showing off our office and catching up with you over a few drinks and a full roasted pig.

We hope you love the new super comfy Chute T-shirts as much as we do and we’re looking forward to seeing some of those shirts out in the wild.  When you’re wearing it, be sure to snap a photo and share it on Twitter or Instagram using the #PhotoChute hashtag and we’ll add you to the collection.

Read More
tags: , categories: Culture