Category Archives Chute News

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SAN FRANCISCO, Calif. – Dec. 8, 2016 – Chute, the leaders in enterprise user generated content (UGC) marketing, today announces a partnership with audience intelligence data company Macromeasures to provide even greater consumer insights to marketers. Macromeasures’ PeopleData, based on public social data and sophisticated machine learning technology, add rich, customer-level insights that provide a deeper understanding of the different…

With more than 80 million photos shared daily by over 400 million active creators, Instagram has become one of the key places marketers turn to for user-generated content. However, by focusing solely on content, marketers are missing one of the platform's biggest opportunities: data. Watch the presentation above to hear from Chute's VP of Marketing Jody Farrar and Macromeasures CEO…

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Featured Headlines Facebook launches new Messenger tools for Pages "A day after people started noticing Facebook was now suggesting business to chat with while in Messenger, the social network officially announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses will now see their…

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Over the past couple of weeks, we've seen a large number of updates and revelations around social media app Snapchat - from acquisitions to research. Here, we've gathered 5 key facts and figures most important for brands and broke down what they mean for social media marketers. 1. The Average Snapchat User Spends 25–30 Minutes on the App Each Day…

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Featured Headlines Instagram & Twitter see executive team shakeups Both Twitter and Instagram reported changes to their teams. Instagram picked up Twitter's former head of product, Kevin Weil, who left the company along with a handful of other executives this past Sunday. Meanwhile, Twitter added on AmEx's Head of Digital Partnerships, Leslie Berland, as their new CMO. Read more about…

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