A Real-World Visual Revolution

February 15, 2013 Add Comment Monica Watson

Online engagement at live events can be a challenge for event planners. How do you encourage an audience to create online content during an event without losing their attention or excitement? That’s where Chute Live comes in.

As reported in TechCrunch this morning, Chute Live gives you real-time photo aggregation tools that can be displayed live – turning your online engagement campaign into another level of entertainment for the audience. All people need to do to add photos to your Chute is snap a photo and share it on Twitter or Instagram with your unique hashtag. This expands your audience to all the friends and followers of each person who posts, potentially reaching tens of thousands of new people. It also extends the conversation after the event has ended by having a place online where users can go back and see all the photos that were shared that evening.

Currently, Chute Live is being used during this weekend’s NBA All Star event on a large interactive touchscreen, along with an online .gif and live photo gallery from NBA players and photographers. The Cosmopolitan in Las Vegas is also using it for their #PopUpWedding chapel, and guests can see their photos on a screen facing the Strip and throughout the Cosmopolitan’s chapel.


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Online engagement doesn’t have to only occur online. Utilizing it live gives users a tactile product for the digital content they create and share and  gives the audience the immediate satisfaction of seeing their photo being broadcast. It’s simple, instant, visually engaging, and increases the online hype surrounding the event.

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