February 20, 2014 Add Comment Monica Watson

SAN FRANCISCO, Calif. – Feb. 20, 2014Chute, the complete visual marketing automation platform, today announced Chute Commerce, a social merchandising solution for online retailers.  With Chute Commerce, marketers can now easily integrate customer photos and videos alongside professional photos throughout their storefronts and off-site marketing. This creates rich, engaging experiences for shoppers and boosts conversion for brands to drive sales and increase ROI.

Chute Commerce is an extension of the Chute platform, trusted by leading brands and publishers, including The New York Times, Condé Nast, Benefit Cosmetics, Taco Bell, Starbucks and Nike. Marketers and eCommerce managers can use Chute to discover quality customer photos and videos, organize them, clear rights at scale, and publish the photos at every customer touch point, from banner ads to microsites and now to their online storefronts, product display pages and shoppable social hubs.

Social Merchandising

The process of shopping is highly visual and social. Whether in-store or online, buyers make decisions based on input from others. Chute gives retailers all the tools they need to use customer photos across all of their marketing efforts – whether owned, earned or paid.

“A visual conversation is taking place with or without the retailer. Brands need to embrace social merchandising and amplify their customers’ enthusiasm for their products. Those who do will rise above the noise, ” said Ranvir Gujral, Chute Co-founder and CEO. “Benefit Cosmetics is a great example of a company who wants to expand customer engagement across the web. We’re excited to work with Benefit as our Chute Commerce launch partner.”

“Chute is our go-to partner for UGC campaigns and extending their capabilities onto our eCommerce website is the next logical step. Our girls are already sharing, so we want to create a hub where they can connect with our brand as well as each other. We also want to give consumers a genuine feel for how our products are enjoyed by real customers,” said Cindy Shen, U.S. eCommerce and Global Product Director at Benefit Cosmetics.

Chute Commerce At a Glance

Chute Commerce seamlessly integrates with leading eCommerce and analytics platforms and gives online store managers a flexible range of tools based on desired outcomes, whether engagement, differentiation or ROI.

“We recognize eCommerce managers can’t waste time integrating new technology or risk site performance. We designed Chute Commerce to be incredibly simple to integrate within a brand’s existing eCommerce platform without impacting site response times,” said Gregarious Narain, Chute Co-founder and CTO. “Our solution automates the process to both discover and organize customer photos and videos, which saves our customers time and needless frustration, while giving them nearly unlimited access to quality content to differentiate their storefronts.”

Key Product Features:

Photo Galleries and Social Hubs: Retailers can highlight customers with photo and video galleries at the brand, category or product level.

Shoppable Ads: Brands can attract both new and repeat customers with dynamic ads powered by customer-inspired photos.

Real-time Metrics: Chute provides complete funnel metrics and integrates with eCommerce and analytics platforms, providing up-to-the-minute data about the success of visual media by tracking consumer engagement, cart size and conversion.

For more information about Chute Commerce visit and find a product video at


 About Chute

Chute is the most comprehensive visual marketing automation platform on the market today, powering everything from billboards to banner ads to native mobile apps with real time content from brands and consumers. We believe the future of business is visual and our tools to manage, measure and drive engagement have become essential for marketers. Chute works with some of the world’s biggest brands and publishers including NBC News, Turner, Condé Nast, the NBA, New York Times, Taylor Made, Samsung and House of Blues Entertainment. For more information, visit

About Benefit Cosmetics
Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult products like Benetint, Dr. Feelgood, They’re Real mascara & the POREfessional. Benefit is one of the fastest growing prestige beauty brands in the business with over 4000 counters in 40 countries. Famous for Brows, Benefit has been arching, waxing & filling brows for over 35 years. With over 1000 Brow Bars & Boutiques worldwide, the brand has become the brow authority where girls in-the-know get brows on-the-go! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.

Media Contact
Jody Farrar

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September 5, 2013 Add Comment Monica Watson

Going behind-the-runway at Fashion Week no longer means having to be a designer or famous model. Today, many designers, fashion reporters, and models have taken to Instagram and Twitter to show in real-time the latest from the runway. To give audiences a hub of all the live content coming from top Fashion Week designers, Vogue has launched the Chute-powered Live From Fashion Week online hub. Beginning today with New York, Vogue’s hub will be the destination to see the latest from designers like Carolina Herrara, Vera Wang, and Zac Posen.

Screen Shot 2013-09-05 at 12.41.41 PM

The hub showcases one of the many ways the fashion industry is innovating to keep up with the changes in audience preference. Once upon a time, Alexander McQueen was viewed as a revolutionary for livestreaming his Fashion Week runway show. Today, while livestreaming is standard among designers, barely anyone actually watches most of the shows. Instead, fashion lovers are taking to Tumblr, Instagram, and Twitter to see the latest from New York. Why? The answer is simple: livestreaming was revolutionary when audiences were still passive. Today, audiences want to be an active participant in the media they consume, and that definitely includes fashion audiences.

Which designer is doing the best social engagement this season? Let us know in the comments or on Twitter.

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Instagram to Tackle Video

"That's video for Instagram; it's everything we love and know but now it moves."

June 20, 2013 Add Comment Jay Park

Today’s the day: after teasing the world with its mysterious coffee-stained invitation on “a big idea” and rumors swirling around a possible news reader or, even better, a Vine-like video addition to Instagram, the wait is over.

The press event opened with CEO and co-founder of Facebook, Mark Zuckerberg, re-iterating that “a small team has been working on a big idea”–the tagline behind their initial invitation. After a small blurb on their mission statement, he segues into the big 4 apps that the company focuses on: Facebook, Messages, Instagram, and Pages.

“Today we’re going to focus on Instagram.”

Screen Shot 2013-06-20 at 11.51.54 AM

Zuckerberg introduces the topic for discussion: Instagram

Handing the reigns over to Kevin Systrom, co-founder and CEO of Instagram, he begins to chronicle how the company has grown over the years and the impact it has made to modern society. Just shy of 3 years, Instagram has grown tremendously, with over 16 billion total photos shared on the site with nearly 1 billion likes everyday from over 130 million active users every month.

“So I’ve talked to you about what Instagram is, where we were, where we are–but now I should discuss where we’re going.”

Okay. So where is Instagram going, Kevin?

“I’d like to introduce: video on Instagram”

Screen Shot 2013-06-20 at 10.50.10 AM

Instagram’s introducing video to revolutionize their visual platform

The three ideas that Instagram outlined for the development of what we shall lovingly call ‘Vidstagram‘  includes “simplicity, beauty, and community.” The layout and platform remains the same; however, there’s one small difference–the video icon. After tapping said icon, it switches into video mode where you can record up to 15 seconds.

The big question is what’s going to separate Instagram from other platforms.

Three things: 1. Didn’t like the last clip you recorded? No problem; you can delete sections and re-record; 2. They’re introducing 13 brand new, custom filters exclusively for video; and 3. You can choose your own cover frame to share with the world.

But the best part? Not only is it going to be introduced on the iPhone, but it’s also going to hit Android and the web, covering all the bases right from the beginning.

But if that wasn’t enough for you, it doesn’t stop just there.

“What if you could take a video just like the pros?”

Teaming up with some of the world’s leading video scientists, Systrom introduces ‘Cinema.’ Claiming that it will “change video forever,” the platform stabilizes shots and offers professional cinematic quality to your camera phone. No more jerky videos as you chase your kids around the park or while filming yourself skydiving from 20,000 feet in the air.

Screen Shot 2013-06-20 at 10.55.15 AM

Recapping the highlights of Instagram’s new video platform

And that’s that.

The update is now live in Apple’s App Store and Android’s Google Play, so check it out and tell us what you think of Instagram’s video addition!

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Photo Hack Day 4 Official Pre-Party at Chute

photo hackday

Chute is very excited to announce our sponsorship of Photo Hack Day 4 along with the Official Photo Hack Day 4 Pre-Party, which we will be hosting at our SoMA headquarters on Friday, April 5.

Photo Hack Day brings together designers and developers in a weekend-long hacking marathon. Teams compete to create the best applications using web and mobile photo APIs, with the best apps winning awesome prizes and bragging rights. Presented by Aviary and Facebook, this year’s event will be hosted at Facebook headquarters in Menlo Park.

Join us at the pre-party to create teams, network, strategize, or just socialize with fellow attendees. We’ll have food, drinks, and music throughout the night, and in true Chute style, we’ll be hosting a photo contest for the best picture shared from the pre-party.

Register to attend and to choose your shirt size.

stop by and pick up your free Chute shirt

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Chute at SXSW

The Chute team is going to be at SXSW! Join us at the following hackathons, happy hours, panels, and events:

  • #DOAustin

As we announced, Chute is partnering with Social@Ogilvy and Buzzfeed for a SXSW social photo contest on Instagram that gives an inside look to the festival. The 5 Winners, one for each day, will be highlighted on Buzzfeed and receive a $200 American Express gift card each. To participate, SXSW attendees need to capture, create and share photos of the five-days of SXSW, from March 8 – 12.

  • Artist’s Hack

Chute is an API partner for the Spotify and Backplane Music Hackathon on March 10. Music developers will work with APIs like Chute along with Spotify, YouTube, Klout, Dropbox, Etsy, PayPal, EchoNest, SendGrid, Aviary, Twilio, SeatGeek, Topspin and Gimbal to create new features and products. It will also be broadcast live from NASDAQ in Times Square.

  • Happy Hour

Chute will be hosting a happy hour courtesy of the good folks at Turner Media Camp at the Turner Lounge on Sat, March 9. Stop in to see a live Chute demo and discuss the future of the visual revolution in media with some of its thought leaders. Email us if you’d like to attend.

  • The Future of Social: Beyond Facebook and Twitter

Now that Facebook, Twitter, Foursquare, Quora, Instagram, Pintrest, Branch and others have defined a new state-of-the-art for the web, how does the rest of the web catch up? Chute co-founder Ranvir Gujral will be joining other industry leaders for this panel presented by Echo & Tropo with Jeremiah Owyang on March 8th at 2pm at the Villa Austin are streaming to UStream and being posted on The Next Web.

  • Turner Media Camp Startup Alumni Spotlight

Meet founders from the first graduating class of Media Camp, including Chute co-founders Ranvir Gujral and Gregarious Narain. Get their perspective on the 12-week Academy and check out the new and exciting things they’re working on. This event is at 2pm on Sunday March 10th.

 Want to meet up at SXSW? Follow Ranvir, Greg, and Lester on Twitter to connect.

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Chute Panel at Digital Hollywood Media Summit in March

February 5, 2013 Add Comment Monica Watson

Oreo’s recent Super Bowl commercial called for users to tag Instagram photos with #cookiethis or #cremethis. The cookie company then had in-house artists recreate select photos with either the cookie or cream part of Oreo cookies. Sound crazy? Well, that’s because it is. It’s zany, fun, and engaging for users. The campaign not only generated a lot of hype and awarded them with thousands of new engaged followers but also developed a more intimate and personal relationship with their customers.

Screen Shot 2013-02-05 at 10.55.48 AM

Developing new and creative ways to utilize social media, tv, and video apps to generate content and revenue is now a top priority. But how can your company tap into this new marketing strategy? As someone who has helped media companies develop these types of campaigns using Chute and other media apps like Instagram, Chute CEO Ranvir Gujral will be joining other top industry insiders at Digital Hollywood’s 2013 Media Summit to answer this question during the Best in Apps: TV, Social Media & Video – Developing Content and Revenue panel. The event takes place in New York City, and the panel is from 3:45 to 5 PM in room 208 on March 6.

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Chute at the Social Media Insider Summit

January 29, 2013 Add Comment Monica Watson

Developing a strong social media presence takes more than creating a Twitter account – it involves a strategic plan to develop content and campaigns that engages users. Chute co-founder, Ranvir Gujral, will be joining four other industry insiders during MediaPost’s Social Media Insider Summit on a panel discussing how brands and publishers can achieve this by leveraging user generated content from the social stream.

Screen Shot 2013-01-28 at 10.38.33 AM


Chute has worked with companies like Vanity Fair, NBC, and Red Bull to develop content that gives brands the tools to generate user-generated content and harness its potential. Ranvir will be bringing a knowledge of what has worked for brands in creating social presences and insight for what brands have to do in the future. He is joined by fellow industry leaders Tammy Gordon, Toni Jones, Vik Kathuria, and Geoff Shenk. The panel will be moderated by Carree Syrek, Chief Strategy Officer at Kinetic Social.

If you can’t attend the panel but would still like to learn more about how Chute can help your brand with social strategy we’d love to work with you.

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Watch the Visual Story of Hurricane Sandy Unfold in Real Time With WeatherChute

October 30, 2012 Add Comment Andy Kaufman

Hurricane Sandy, the slow moving mega storm is pounding the Northeast coast of the United States and those caught in the middle of it all are sharing photos of their experiences on Twitter and Instagram using the #Sandy hashtag.

Watching this stream of photos provides a context for the storm that’s not usually seen by those of us not in experiencing it firsthand.  Whether it’s a family playing board games by candlelight, a full wine glass next to some ice cream and a magazine, or an uprooted tree in the front yard, each photo tells a unique story of what it’s like to be stuck in Sandy’s path.

Using the Chute media platform, we built WeatherChute to tap into these powerful experiences and display the visual story of the storm as it unfolds in real time.

On the main WeatherChute page, you can watch as a real time stream of photos pop up next to the state that they’re coming from.  The map interface also provides a heat map indicating where the photos are sourced from and there’s options to share the site via Facebook, Twitter and Email.

If you click on one of the states, it will display the photos for that particular state. Below, you’ll see the photos submitted from Virginia and submit photos yourself by clicking on the + icon on the top right of the page.

 So go ahead and check out WeatherChute and experience the visual story of Hurricane Sandy as it unfolds in real time.

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Come and Join us For a Friday PhotoChute + Drinks!

October 10, 2012 Add Comment Andy Kaufman

We are settled into our new office. We have purchased t-shirts. It’s time to happy hour and PhotoChute.

What’s a PhotoChute, you ask? We give you a soft, colorful Chute t-shirt, take your picture, and your photo goes onto the Chute wall of fame. If you’re not into t-shirts and pictures, we will have drinks and ping pong to distract you from all of the PhotoChute fun.

This Friday, October 12, 2012 @ 4p. We’re kicking off the celebration. Bring your bright smiles, drinking shoes, and friends.

RSVP for PhotoChute + Drinks here!

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tags: categories: Announcements Serves Its 10 Millionth Avatar!

August 10, 2012 Add Comment Andy Kaufman

After officially launching just over a week ago, we’re happy to announce that just served its 10 millionth avatar and continues to grow at a fast pace.

We’re now serving 500k avatars a day and more than 500 developers have signed up to start using the service.  In order to resolve avatars as quickly as possible, we’ve added 25 new servers. provides developers with components for iOS, Android and Javascript (no server needed). In a couple of minutes, anyone can be accepting custom or social avatars. supports custom uploads, social avatars from Facebook, Twitter or Instagram, as well as support for Gravatar, an email-based avatar service. Displaying is even easier, it just requires a specially formatted URL.

Comment on Hacker News.


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tags: , categories: Announcements