Today’s the day: after teasing the world with its mysterious coffee-stained invitation on “a big idea” and rumors swirling around a possible news reader or, even better, a Vine-like video addition to Instagram, the wait is over.
The press event opened with CEO and co-founder of Facebook, Mark Zuckerberg, re-iterating that “a small team has been working on a big idea”–the tagline behind their initial invitation. After a small blurb on their mission statement, he segues into the big 4 apps that the company focuses on: Facebook, Messages, Instagram, and Pages.
“Today we’re going to focus on Instagram.”
Zuckerberg introduces the topic for discussion: Instagram
Handing the reigns over to Kevin Systrom, co-founder and CEO of Instagram, he begins to chronicle how the company has grown over the years and the impact it has made to modern society. Just shy of 3 years, Instagram has grown tremendously, with over 16 billion total photos shared on the site with nearly 1 billion likes everyday from over 130 million active users every month.
“So I’ve talked to you about what Instagram is, where we were, where we are–but now I should discuss where we’re going.”
Okay. So where is Instagram going, Kevin?
“I’d like to introduce: video on Instagram”
Instagram’s introducing video to revolutionize their visual platform
The three ideas that Instagram outlined for the development of what we shall lovingly call ‘Vidstagram‘ includes “simplicity, beauty, and community.” The layout and platform remains the same; however, there’s one small difference–the video icon. After tapping said icon, it switches into video mode where you can record up to 15 seconds.
The big question is what’s going to separate Instagram from other platforms.
Three things: 1. Didn’t like the last clip you recorded? No problem; you can delete sections and re-record; 2. They’re introducing 13 brand new, custom filters exclusively for video; and 3. You can choose your own cover frame to share with the world.
But the best part? Not only is it going to be introduced on the iPhone, but it’s also going to hit Android and the web, covering all the bases right from the beginning.
But if that wasn’t enough for you, it doesn’t stop just there.
“What if you could take a video just like the pros?”
Teaming up with some of the world’s leading video scientists, Systrom introduces ‘Cinema.’ Claiming that it will “change video forever,” the platform stabilizes shots and offers professional cinematic quality to your camera phone. No more jerky videos as you chase your kids around the park or while filming yourself skydiving from 20,000 feet in the air.
Recapping the highlights of Instagram’s new video platform
And that’s that.
The update is now live in Apple’s App Store and Android’s Google Play, so check it out and tell us what you think of Instagram’s video addition!