Posts By Monica Watson

Every travel marketer knows the power of word of mouth. A recommendation from another traveler holds more clout and is more convincing than any other form of marketing can achieve. Today, word of mouth has moved from one-off suggestions shared amongst close friend groups to the Instagram photos, tweets and Facebook check-ins we all share. Thanks to Chute, this user-generated content…

travel marketing instagram

Chute and Barberstock announce partnership to enable travel marketers to manage digital libraries in one place San Francisco, Calif. - May 18, 2017 - Today, Chute announces their latest partnership with digital asset management platform Barberstock. The new integration provides mutual customers a way to streamline all of their content aggregation, organization, management and publishing in one place, regardless of…

Video Rights with Chute

Chute, the leading user-generated content (UGC) marketing platform, today announced that it has expanded its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities. The Chute platform provides its customers with the ability to better discover, manage and publish content by everyday consumers and influencers. Clients can request rights to photos and videos,…

Social media is an integral step of a traveler's journey: from discovery to booking to post-trip sharing. As social media trends fluctuate and evolve, staying up to date can be overwhelming. During this webinar, Chute was joined by Shea Carter, MMGY's VP of Social and Experiential Marketing, to share brand new data around traveler social habits and preferences, along with…

Influencer marketing has skyrocketed, with brands turning more and more to digital creators to expand the reach, engagement and impact of their campaigns. At Chute, we want to better understand the current needs, hurdles and advantages marketers face when it comes to working with this new class of celebrity. Recently we launched two reports on influencer marketing, one looks at…

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