Posts By Jody Farrar

When brands begin using social media or want to expand their social presence, they have several problems to overcome. First, the number of networks available makes it hard to know which to use and secondly, with significant amounts of published content it is difficult to be noticed. The second is especially difficult when there are more than 6,000 tweets per…

It may seem obvious to tell marketers every piece of content you publish, from a tweet to a blog post to a tent-pole campaign should be thoughtful. But behind every marketing snafu (Best Buy, Digiorno), is a well-intentioned marketer. So where does it go wrong? If you’re like me, you may feel more like a chief box schlepper, cat herder,…

It’s officially spring and the Chute team is shaking off cabin fever with two bi-coastal happy hours! Take a look at the details, mark your calendars and get ready to party Chute style. San Francisco March 26 4-7 p.m. Chute HQ 480 2nd St., Suite 302 ad:tech San Francisco is in town next week. We’re excited to host a happy…

At the Visual Revolution CMO Salon at SXSW, marketing experts David Berkowitz, CMO, MRY; Matthew Anderson, CMO, Roku and Matt Eby, VP of Marketing, The Weather Channel, discussed, debated and potentially worked out a business deal while on stage. Chute CEO Ranvir Gujral moderated the panel, which focused on the evolution of brands as newsrooms and how they're creating more…

The holidays are finally here! Some may groan about the early start to holiday commercials, carols and Black Friday deals – marketers look forward to the season to launch some of their most exciting and innovative ideas. While others meticulously plan their Black Friday and Cyber Monday shopping strategies, we're scoring our favorite commercials, banners ads, in-store displays, promoted pins,…

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