Posts By Jody Farrar

Video has quickly become one of the most important content formats available across the web. However, video can take on many forms, from 360-degree to interactive. In our latest webinar we dive into what makes video an important part of your marketing mix, plus cover some of the challenges for adoption. We provide an overview of the top video platforms…

SXSW is a massive event, taking over downtown Austin for a week - creeping into local restaurants, bars, hotel lobbies and of course the convention center. As a startup, the opportunity to meet with multiple brands and agencies is enticing. But it’s also an opportunity to spend time with other startups and technology companies to get a read on how…

Marketing is continually in a state of flux with new tech, devices, platforms, and an ever changing set of consumer expectations. It’s no different when it comes to marketing destinations and attractions. We asked several destination marketers about the opportunities and challenges they face. How do they reach the right people? How do they differentiate their destination? Below is a…

Some of the largest conversations on Instagram are centered on shopping, fashion, retail and beauty. It’s no surprise retailers are looking for ways to be part of these conversations and maximize their presence on today’s most aspirational social platform. But with limited tools for marketers, Instagram can be challenging for many brands to feel like they can master. In this…

If you’re a marketer, you’re fully aware of how your role, demands, areas of expertise and ownership have dramatically changed, and continue to evolve. According to a 2013 study by Adobe, 67% of marketers think marketing has changed more in the past two years than the past 50. This disruption leads to questions about staffing, hiring and training. Who do…

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