Posts By Jay Park

Hashtags are a great way to drive conversation and engagement from your audience. However, not every brand is using the tool well. In fact, according to a survey by Marketing Land, only 34% of hashtag users use hashtags in any relation to a brand. A lot of this can be attributed to brands employing poor hashtag etiquette and strategy. Below, I…

Every year, more and more photos get taken and produced on the visual web, and one of the most popular ways of sharing that content is through Instagram. From hilarious celebrity moments to important social issues, we’ve listed out some of the most iconic, viral photos to have graced Instagram this past year. The World Comes Together for Soccer /…

macys snapchat

The most effective marketing has always been inspired by the consumer. The amazing part about today’s marketing landscape is that discerning what your customer demographic is interested in is easier than ever. From Instagram to Pinterest, people are showing brands exactly what they want, and it’s up to the brands to utilize this data into their marketing approach. Macy’s for…

Customer experience is vital for brands looking to develop brand loyalty and affinity -- this is nothing new. However, previously people would make connections with brands based solely on the stories they put out - think Apple's famous Mac vs PC ads or Coke's polar bears. Today though, that brand loyalty is harder to achieve because people are inundated with…

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter followers about the daily commute?…

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