Posts By Gregarious Narain

success

In spite of the fact that almost every enterprise has adopted some form of content marketing, there is still a sweeping uncertainty surrounding its ultimate effectiveness. Only 8% of marketers see their use of content marketing as very effective and are seeking methods to improve it. But how? The traditional tactic is to find micro optimizations and double down on…

instabuybutton

“2015 is the year of social shopping,” Stacy Greco announced in our “2015 Is the Year Of…” predictions video. It would appear the Teen Vogue Head of Integrated Marketing was not very far off. On March 4, Instagram announced a feature many brands (especially retailers) have been asking and hoping for for months - the ability to include clickable links…

Chute Insights: Visual tools for the visual marketer

This post originally appeared on the Knight Foundation blog. Customers have made it clear that a world filled with immersive, rich images and media is the world they prefer. They have adopted a personal arsenal of hardware and services that put us squarely in the center of the visual revolution. Not to be left behind, marketers and publishers alike are…

newspaper

Where do you get your news?  For me, it’s the usual sources: media publications, blogs and feeds from friends.  For some in the content marketing world, they see an opportunity.  I see a disaster. Dominic Mills discusses brands and content.  As he writes: “It's not hard to understand the dynamic here. My issue, however, is that all this points to the commoditisation…

oscarsbanner

The biggest night for Hollywood is also a pretty major one for social sharing with viewerseager to check out which film artists and productions get recognition from the Academy and voice their own opinions if we disagree with those choices. With Television ratings have continued to decline year over year, it may be surprising that ABC sold Oscar ads at all-time-record…

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