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The Rise of Mobile: Thanksgiving Edition

Insights & Outlook

Grace Go

The Rise of Mobile: Thanksgiving Edition

Aside from awkward family reunions and turkeys, you may also know Thanksgiving as the kick-off to the busiest shopping frenzy of the year. Along with Pinterest searches for green bean casserole recipes and YouTube videos of babies dressed as pumpkins, people will be hunting for gifts for the upcoming holiday season. But there is one Read more

Chute Announces Brand Advocacy Tools & Ditto Partnership

Chute News

Monica Watson

Chute Announces Brand Advocacy Tools & Ditto Partnership

During the Visual Revolution Summit, Chute took the stage to share findings from research on employee advocacy along with two big announcements for the visual marketing automation platform. First, Lester Lee (SVP, Business Development) launched the Chute Brand Advocacy Suite. This featured the Chute Capture app, which brands can provide their employees and advocates with Read more

The #VisualRevolution, As Told By You

Visual Revolution

Monica Watson

The #VisualRevolution, As Told By You

Header image taken by jamesscottsimon. This past Wednesday marked the 2nd Visual Revolution Summit where we gathered together some of the industry’s most innovative thinkers and leaders to share their insights on the future of visual storytelling. You can find our wrap-ups of each section right here on the Chute blog. However, the day’s best documenters Read more

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute News

Monica Watson

Chute’s “Brand Advocate Suite” Activates Employees and Ambassadors to Safely Share Rights-Cleared Photos with Brands

Chute and Ditto partner to bring unprecedented level of photo discovery to brands and publishers SAN FRANCISCO – Nov. 5, 2014 – Chute, a visual marketing automation company, today announced their Brand Advocate Suite, which includes tools designed to empower and activate employees, street teams and brand ambassadors to easily and securely share rights-cleared photos Read more

#VisualRevolution 2014: Your Brand is Their Brand

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Your Brand is Their Brand

Consumers now play a significant role in shaping a brand’s perception and image. Brands can’t possibly keep pace with all of the content created by consumers, so they are learning how to relinquish control and empower their fans to create content that still best reflects the brand’s image   The legal implications of user identity Read more

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#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 – Social Merchandising: The Future of Commerce

Consumers’ shopping and purchasing decisions have dramatically changed. Social influence now plays a major role in consumers’ shopping habits. Retailers who once frowned upon in-store photo taking are now encouraging and incentivizing the behavior. We were able to hear from retailers on what this means for both consumers and brands.  Here are some highlights:  Social Read more

#VisualRevolution 2014: Stacy Minero

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Stacy Minero

How do you win the moment with visual content? With 1 billion tweets every other day, these are a billion signals of intent. Then these become a billion moments to leverage. The human brain can process an image in 13 milliseconds and there’s a 306% higher engagement rate with promoted tweets that have an image Read more

#VisualRevolution 2014: Video, Vidi, Vici

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Video, Vidi, Vici

Photo Credit @jamesscottsimon If a picture is worth a thousand words, how many words can you communicate with a video? What used to be a high cost and time consuming endeavor is now made easier with short-form video platforms like Vine and Instagram video. Brands can do it. Fans can do it. Plus, with Roku Read more

#VisualRevolution 2014: Influencers and Superfans

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Influencers and Superfans

Photo Credit @getchute You might want to rethink your celebrity endorsements. The most influential content about your brand may come from everyday people with a large captive audience on YouTube or Instagram. From unboxing videos to haul videos to #OOTD photos – and if you don’t know what we’re talking about, then this is a Read more

#VisualRevolution 2014: Vikram Bhaskaran

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Vikram Bhaskaran

Here are some highlights from Vikram Bhaskaran: Google is great at giving you a specific answer to a specific question. However, there are a lot of questions that are more broad. These questions are largely about discovery. Discovery offline is largely solved. You can walk into a store and leave with something different from what Read more

#VisualRevolution 2014: Text is Optional

Visual Revolution

Lea Benkoski

#VisualRevolution 2014: Text is Optional

Most brands have Facebook and Twitter down to a social science, but visual-first platforms like Instagram, Snapchat, Pinterest, and Tumblr are still a mystery. How do you demonstrate success on a platform where the campaign disappears in just a few seconds? While it may seem impossible, few can argue the impact and influence these platforms Read more

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#VisualRevolution 2014 Highlights: Welcome Address

Visual Revolution

Lea Benkoski

#VisualRevolution 2014 Highlights: Welcome Address

We’re here at the Altman in New York and we are very excited to begin the Visual Revolution Summit! Throughout the day we’ll be sharing highlights from each section and audience content on this blog. Photo Credit @getchute CEO and Co-Founder Ranvir Gujral has just completed his welcome, highlights below: He showed us the newest Read more

Refinery29′s Piera Gelardi on Creating Compelling Narratives

Visual Revolution

Monica Watson

Refinery29′s Piera Gelardi on Creating Compelling Narratives

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Refinery29 co-founder and Executive Creative Director Piera Gelardi knows a thing or two about visual communication. Refinery29 offers readers fashion and beauty inspiration along with city-specific content for major metro area and is now one of the fastest growing Read more

Navigating Legalities Around UGC & Engagement

Visual Revolution

Monica Watson

Navigating Legalities Around UGC & Engagement

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Marketing is evolving and happening at a breakneck pace, and many marketers are feeling unclear around the legalities of all their interactions and rights. As a Partner in Davis & Gilbert LLP, Vejay Lalla has counseled agencies and brands on navigating Read more

How Adobe Tackles Visual-First Communication

Visual Revolution

Monica Watson

How Adobe Tackles Visual-First Communication

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. As both one of the top software companies in world and the key resource for almost all digital creatives, Adobe has the challenge and opportunity to create marketing that resonates with some of the most innovative people on Earth. Read more

The Most Socially Connected Gaming Platform Ever Launched

Visual Revolution

Monica Watson

The Most Socially Connected Gaming Platform Ever Launched

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. If anyone understands the importance of community, it’s PlayStation’s VP of Marketing John Koller. With the launch of the PS4, “the most socially connected gaming platform ever launched,” PlayStation is making sharing integral to the gaming platform. We recently Read more

Instagram Inspiration For Your Brand Account

Insights & Outlook

Grace Go

Instagram Inspiration For Your Brand Account

A stage for everything from snapshots of lunch to family photos, Instagram is built for storytelling. A 2014 Forrester study found that the top brands’ Instagram posts generated 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. With millions of users worldwide and a seemingly endless share Read more

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Storytelling in 6 Seconds or Less

Insights & Outlook

Monica Watson

Storytelling in 6 Seconds or Less

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. When it come to brands on Vine, the Lowes’ #FixInSix series has earned both critical acclaim among marketers and appreciation from Lowes’ followers for being a first-of-its kind campaign. Countless publications and blogs have highlighted the campaign, including our Read more

Behind the Scenes of Teen Vogue’s Influencer Strategy

Insights & Outlook

Monica Watson

Behind the Scenes of Teen Vogue’s Influencer Strategy

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. Teen Vogue has become a leader in developing a strong influencer and community strategy – both for its editorial and its advertisers. In anticipation of her upcoming talk at the Visual Revolution Summit, we interviewed Stacy Greco (Senior Executive Read more

How Expedia Finds Their Video Inspiration

Insights & Outlook

Monica Watson

How Expedia Finds Their Video Inspiration

This article is part of the Visual Revolution Summit interview series. Learn more about the Summit here. What does it take to create marketing that inspires and engages? Ask Expedia. The online travel brand has had major success with its Find Yours initiative, which puts real travelers and their amazing stories at the center. The Read more

Real-Time Pitfalls: Avoiding and Addressing Social Blunders

Chute News

Mayu Kataoka

Real-Time Pitfalls: Avoiding and Addressing Social Blunders

Every day, about 500 million tweets on average are getting posted on Twitter, one million links are shared on Facebook, and 60 million pictures are uploaded onto Instagram. And everyday something new is buzzing over social – whether it’s a new Apple release, a challenge getting people to dump water on their head in the Read more

Selfie for the Win: Applebee’s® Partners with CBS Sports & Chute

Chute News

Monica Watson

Selfie for the Win: Applebee’s® Partners with CBS Sports & Chute

With a new crowd-sourced menu lineup chosen by Applebee’s social fans, America’s favorite neighborhood bar and grill is launching a crowd-sourced marketing campaign featuring real guests. Last fall, more than 4,600 Applebee’s Facebook Fans responded to the question “What menu items would you like added to our 2 for $20 menu?” Applebee’s listened, and now Read more

L’Oreal Asks You to Take the Drakkar Challenge With Cam Newton

Chute News

Monica Watson

L’Oreal Asks You to Take the Drakkar Challenge With Cam Newton

If you grew up in the 80’s, chances are you’ve heard of (and smelled) Drakkar Noir. The L’Oreal-owned men’s cologne is an icon unto itself. Today, the Drakkar brand is back with the launch of the new Drakkar Essence and is asking people to take the Drakkar Challenge. The launch is a completely digital campaign Read more

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The Evolution of In-Store Photography

Insights & Outlook

Monica Watson

The Evolution of In-Store Photography

I was an obnoxious teenager. Worse: I was an obnoxious teenager with a camera. My sophomore year of high school is filled with memories of running around the mall taking photos on my beloved point-and-shoot camera1 that I would then edit and upload to one of my many MySpace albums2. With this love of selfie-ing Read more

The Rise of the Youtube Influencer

Insights & Outlook

Monica Watson

The Rise of the Youtube Influencer

Youtube has evolved substantially from when it was first incepted in 2005 and then subsequently purchased by Google in 2006. According to new analysis from investment banking firm Jefferies, the platform is valued at an estimated $40 billion – more even than social heavy-weight Twitter, which is valued at $30 billion. But why? AdWeek breaks Read more

Chute Presents Second Annual Visual Revolution Summit

Chute News

Monica Watson

Chute Presents Second Annual Visual Revolution Summit

Chute is today announcing plans for the second annual Visual Revolution Summit on Wednesday, Nov. 5, in New York City. The event returns with some of the biggest disrupters in marketing and publishing to discuss and debate the current and future state of visual storytelling. With nearly one trillion photos taken in 2013, consumers are pushing Read more

The Rise of Influencer Marketing

Visual Revolution

Monica Watson

The Rise of Influencer Marketing

Brands are getting increasingly better at creating content, but Klout co-founder Joe Fernandez thinks there’s another area they still have to improve: influencer marketing. “We all look to our friends and network, these people that influence us to broker our time and interest — whether it’s for products or ideas,” Joe said. “It’s absolutely critical that Read more

Route to Social: 4 Car Brands Going in the Right Direction

Insights & Outlook

Diana Lee

Route to Social: 4 Car Brands Going in the Right Direction

It’s a fact: millennials purchase differently. In the past, cars have provided the ultimate sense of independence and identity for young adults. But in the age of hand-held mobile devices and constant online presence, cars just don’t hold as much value for generation Y. From 2007 to 2011, the number of cars purchased by people Read more

The Secret to Loyalty: Experience

Insights & Outlook

Jay Park

The Secret to Loyalty: Experience

Customer experience is vital for brands looking to develop brand loyalty and affinity — this is nothing new. However, previously people would make connections with brands based solely on the stories they put out – think Apple’s famous Mac vs PC ads or Coke’s polar bears. Today though, that brand loyalty is harder to achieve Read more

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Like-Gating No More: What Your Brand Needs To Know

Insights & Outlook

Monica Watson

Like-Gating No More: What Your Brand Needs To Know

Facebook just banned incentivizing Page likes. Read the new policy below: You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to Read more

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Insights & Outlook

Ranvir Gujral

Picture Perfect: How Marketers Can Use Pictures to Build a Better Brand

Social media has made it easier than ever for customers to voice their opinions and reach a wide audience. With the abundance of online platforms and forums available with a single click or tap, people are free to vent – both fairly and unfairly – about companies without consequence or responsibility of ownership. Brands, meanwhile, Read more

The 4 Must-Do Marketing Tips For Black Friday

Insights & Outlook

Monica Watson

The 4 Must-Do Marketing Tips For Black Friday

Black Friday may be months away, but for marketers and eCommerce managers it’s right around the corner. Consumers’ purchasing behavior is changing rapidly, and the way retailers were selling last Black Friday is in many ways already out-of-date. Today,  71% of consumers are more likely to make a purchase based on social media referrals and 92% Read more

WIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board of Directors

Chute News

Monica Watson

WIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board of Directors

SAN FRANCISCO – July 30, 2014 – Chute, a visual marketing automation company, today announced the addition of John Battelle, founder of WIRED Magazine, Federated Media and, most recently, sovrn and NewCo, to its board of directors. In addition, the company launched its Visual Content Engine for brands, which provides marketers with automated tools to Read more

#SDCC Attendees Share More Than Ever

Insights & Outlook

Monica Watson

#SDCC Attendees Share More Than Ever

More than a quarter of a million photos and videos were shared on Twitter and Instagram during this year’s Comic-Con, and we have to admit, even we were pretty shocked to see the massive jump compared to last year. In just one year, the numbers have more than tripled from 82,591 to 277,606. But it Read more

Suite Social: 4 Hotels Rocking Social Media

Insights & Outlook

Diana Lee

Suite Social: 4 Hotels Rocking Social Media

Every day, thousands of people check in and out of hotels. In our ever-connected world, that also means they’re Instagramming their view, checking in on Facebook, and Tweeting about their experience. The hospitality industry as a whole has a lot to gain with the boom in content creation, and these four hotels are taking notice. Read more

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Psychology Behind Selfies, #FoodPorn, and Sharing

Insights & Outlook

Jay Park

Psychology Behind Selfies, #FoodPorn, and Sharing

Wake up. Check your phone. Brush your teeth. Post to Twitter. Head to work. Scroll through Facebook on the bus ride there. This is the daily, morning routine of millions of people around the world. Why do we care so much about social media? Why do we feel the need to update our 372 Twitter Read more

Facebook Contests: 5 Things NOT to Do

Insights & Outlook

Michelle Chang

Facebook Contests: 5 Things NOT to Do

Today, Facebook is still one of the top places to reach fans across every generation or interest. This means hosting or promoting contests on the platform is a great way to engage your current followers and attract new ones. At Chute, we’ve powered many great contests for our partners, so below we’ve listed out some Read more

The Value of Swift Thinking

Insights & Outlook

Monica Watson

The Value of Swift Thinking

Who knew Taylor Swift is an expert in agile and engaging marketing? Yesterday, the singer published an OpEd in the Wall Street Journal on the future of music, but many of her points ring true for all industries. We’ve dissected the piece and listed the four biggest lessons marketers should take to heart. Know Your Read more

3 Unconventional Uses of Instagram We Love

Monica Watson

3 Unconventional Uses of Instagram We Love

With a thriving and growing community, brands have taken to Instagram to share their own photos and videos – from behind-the-scenes shots to inspirational ones. A few brands, however, have broken out of the square box and pushed the creative boundaries of the platform to create completely unique and interactive experiences. Check out our three Read more

#tbt: Your Favorite Websites, Then and Now

Insights & Outlook

Diana Lee

#tbt: Your Favorite Websites, Then and Now

By Diana Lee & Lester Lee We typically associate the Visual Revolution with capturing and sharing photos and videos, but we also see it in the design choices brands and publishers are making. In honor of #tbt, we decided to take a look at how some of our favorite websites have been harnessing the Visual Read more

Celebrating Our 3rd Birthday

Chute News

Monica Watson

Celebrating Our 3rd Birthday

At Chute, we believe in celebrating people – whether it’s for innovation, birthdays, or anniversaries. We do this formally at the end of every week and also try to incorporate this celebration of awesomeness into our everyday culture. This past weekend, our family celebrated a pretty big milestone: our 3rd birthday. First, we want to give Read more

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The World Cup Platform Battle

Insights & Outlook

Diana Lee

The World Cup Platform Battle

With FIFA’s 2014 World Cup well underway, we wanted to look at how some of the most popular platforms are approaching the global event. This time around, the pool of social media to choose from has grown, with Facebook and Twitter going head to head, and various platforms introducing hubs for soccer fanatics. We’ve got Read more

Customer Spotlight: adidas and Spotify #BoostYourRun

Chute News

Monica Watson

Customer Spotlight: adidas and Spotify #BoostYourRun

In the new #BoostYourRun collaboration between adidas and Spotify, media agency Carat created a new community destination for both companies that included a fan-powered photo gallery – using Chute’s tools to collect and publish user-generated media along with engaging directly fans. “Creating content that adds value to people’s lives and putting them in the center Read more

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

Chute News

Monica Watson

Customer Spotlight: Ed Sheeran Fuels Music Video With The Fault In Our Stars Fanart

For the launch of Ed Sheeran’s “All of Our Stars” music video, Atlantic Records partnered with visual brand engagement platform Chute, to interact with fans and gather photo submissions from the powerful online community surrounding the upcoming 20th Century Fox film The Fault in Our Stars. “The fans of The Fault in Our Stars have Read more

How Marriott Harnesses Brand Love

Visual Revolution

Monica Watson

How Marriott Harnesses Brand Love

“Most brands put them at the center of the story, but that’s not the authentic story.” - Michelle Lapierre Crafting Marriott Rewards’ human voice was a top priority for Tom Troja (CEO, Social Symphony) and Michelle Lapierre (Senior Director, Customer Experience & Social Media, Marriott Rewards). It has all been part of a larger initiative to break away Read more

The 10 Commandments of Instagram

Insights & Outlook

Monica Watson

The 10 Commandments of Instagram

From Pinterest to Tumblr to Instagram, the type of content brands share has to differ from platform to platform in order to be effective. For example, professional photos feel out of place on Instagram, while they thrive on Pinterest. We’ve put together a guide of 10 easy-to-implement rules that all marketers should follow to ensure Read more

Maximizing the Milliseconds with Dunkin’ Donuts

Visual Revolution

Monica Watson

Maximizing the Milliseconds with Dunkin’ Donuts

Our fans are witty, they’re fun, they’re irreverent. They really personify the brand values, so who better to inspire the content than them? - Jessica Gioglio When America runs on Dunkin, how can Dunkin keep their marketing engaging to all of their fans? By letting these fans be the center of their marketing. From creating Read more

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Bringing Fashion to the Masses

Visual Revolution

Monica Watson

Bringing Fashion to the Masses

“It’s all about authenticity and feeling organic, that’s what consumers want. They want to feel like they’re part of the experience – not set aside and just preached to or offered a concept they have no investment in.” — Summer Krecke (Director of Content Strategy, DBA) Fashion marketing is something we’re used to seeing in Read more

10 Facts You Should Know About Facebook Pages

Insights & Outlook

Zann Yap

10 Facts You Should Know About Facebook Pages

This year, Facebook is celebrating its 10th anniversary. With more than 54 million Facebook pages around, the platform has gone from a nice-to-have to a necessity for every company. Learn more about Pages and how the most effective marketers are using them in the top 10 Facebook Pages facts listed below! 1. 77% of B2C Read more

How Consumer Trends Are Influencing Brands

Insights & Outlook

Zann Yap

How Consumer Trends Are Influencing Brands

With people interacting with brands faster than content can be produced, how are some of the top companies keeping up? They’re learning from the consumers. Below are 5 examples of marketers learning from organic consumer actions for creative marketing content. 1. Tumblr Though often forgotten by brands, Tumblr has a massive community. Many users use Read more