It dawned on me that we have actually returned to where humankind does their best storytelling. From the early days, cave men used images and pictures to tell stories. We actually return back today to images and these stories created in this medium to help us process what occurred. As we evolved, we created words and languages which we used to write down these stories to pass on to other generations. With the explosion of cameras and mobile devices we are again turning to the use of images to drive and communicate an experience to those that could not be there in that exact place and time in order to share the story.
There are now more than 1 billion smartphones in use worldwide. This is a mind boggling number of devices in the hands of people like you that are literally now historians. We are seeing people document everything from food to moments of happiness to moments of despair and unrest. Everything we can now see we can share. Instantly. With anyone in the world with access to the internet. It’s something that you might take for granted now in your daily search across the web, but to me it is amazing. It is bringing us all to another level or instantaneous awareness that is giving us comfort, helping us to understand, witness and take action.
It has been a long time since I have found a consumer facing technology that makes so much sense that it excited me. But what has been missing is a way to collective, curate and display it anywhere we want to share it. This is why the technology that the team at Chute has created is not just allowing me to share these collective moments with those I care about, but also making the discovery of these things so much easier for me.
Truth be known, I am a bit of a photo taking addict. And I am going to assume you are as well if you are reading this. Or at least you care about how stories can help you, your brand, your publishing company to have the ability that for so long was stuck in the search function of a browser or the photo submission process to major media outlets. In the past few months of creating my own Chutes with SlideChute and I have been able to learn more about things I am passionate about, experience the views of people in my own community or events I am at (or not able to attend) and easily share them with those that share similar interests.
And this is important. Why? Well with some many photos being created each and every second there is not easy way to discover and consume these experiences easily. And as someone that values the power of visually storytelling this is only going to allow us to accelerate our own abilities to help others become active participants in things that bring us closer together.
Here are a few SlideChute displays that I am actively curating that I hope you enjoy.
Content 2012 – Ace Hotel PDX
Life in Portland, Oregon
Orange October (SF Giants)
PDX PIE Demo Day
PDX Digital Experience/Music Fest NW
I leave you with this: If you have the ability to leverage the collective power of a global society and bring people closer to the feeling and the experience – what would you Chute?
flickr photo credit: Philip C