Marketing is increasingly built on the shoulders of influencers - modern-day translators of the brand's message. But how do we choose these individuals? How do we manage their message? How do we measure their effectiveness? David Richeson, Managing Director of Digital Strategy and Innovation at Marina Maher Communications, recently shared the tactics his team uses for tapping into influence to…

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When it comes to working with influencers or launching user-generated campaigns, it’s difficult to know when and how much to invest and who the best partners are. This month, David Richeson, Managing Director of Digital Strategy and Innovation at Marina Maher Communications, joins Chute co-founder Gregarious Narain in a conversation around tactics for tapping into influence to actually drive conversation…

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Featured Headlines Pinterest acquires team behind Highlight and Shorts "Pinterest announced that it has acquired the team at Math Camp, the company that produced the location-based app Highlight and also photo-sharing app Shorts. [...] Math Camp’s technology was not part of the deal and as such will be sunsetted in the coming weeks, according to a Pinterest spokesperson. However, there…

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Featured Headlines Instagram gives businesses tools to block specific words "Instagram is giving business users new tools to help moderate comments on posts automatically, thereby cutting down on the amount of amount of spam and abuse in the comments. The company confirmed to TechCrunch that the new features are already rolling out, but average joes don't get access to the…

Influencer marketing has skyrocketed to become one of the biggest marketing trends of 2016. Today, 64% of millennials are promoting brands at least once a month on their social accounts, and according to Yahoo a massive 1/3 of this generation are actively building their influence or already monetizing their personal brands. And these homegrown internet celebrities are powerful - leading…

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