Today's young travelers are not making plans or traveling in the same way travelers of the past did. Long gone are the days where reaching a lot of people took just placing an ad during a tv show or in a certain magazine. Today, young travelers are instead learning about brands and destinations through peers and influencers. During the 2016…

Influencer marketing has skyrocketed over the past 5 years. Brands are increasingly turning to digital creators to expand the reach, engagement and impact of their marketing efforts. Of the marketers who still haven't tapped into influencers yet, the top reason (42%) is that they purely don't know how to find and work with the right creators. Meanwhile, more than 80%…

halloween marketing

From October 17 to today, October 31, there were more than 2.3 million Halloween-related photos shared to Instagram. We dove into our free Instagram Trends tool to discover the top creators and trends from this year's festivities. You can test it out yourself to get updated results throughout the day and search for your brand and interests here. GEO-LOCATION The…

winter

The winter holidays herald in one of the most-traveled times of the year. According to USA Today, the 10- to 17-day holiday period in December and January causes a 23% traveling spike compared to the rest of the year, so attracting these travelers is key. To help, we've put together a list of trends that have emerged or grown over…

holiday shopping trends

When it comes to planning for the holiday shopping season, it seems like it's never too early - both from the retailer and customer perspectives. According to Social Annex, 61% of shoppers began gift research before Halloween and 48% completed shopping by Cyber Monday in 2014. Your customers have very likely already started their holiday shopping today if not sooner.…

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