instagram retail

Today, thanks to the rise of social platforms and mobile devices, the practice of creating and sharing real-time content is becoming more ingrained in our daily lives. With this growing consumer trend, brands are looking to user-generated content (UGC) as a source of authentic and evergreen media. And for good reason: this type of earned media is 84% more effective…

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Featured Headlines Snapchat Launches New Ads for Stories and API Access Snapchat is launching a new API that makes it easier for marketers to buy and manage ad campaigns on Snapchat. "Companies that have access to the API — known as Snapchat Partners — include more than 20 firms with a digital and tech focus. Ads Partners will develop software…

"If we don't feel a little nervous about what we're doing there, we probably aren't doing it right." Snapchat has become the most important social media tool for teens and is growing swiftly among millennials. However, many marketers are wary of the platform - unsure of how to plan effective content for it or measure results. Condé Nast Traveler, however,…

visual marketing

Featured Headlines Instagram Pushes New Image-Sorting Algorithm Live "In March, Instagram announced plans to move away from showing posts in strict reverse chronological order, and instead boost those based on the 'likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post,' as it explained at the time. If you think that…

Featured Headlines Instagram officially announces its new business tools The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective…

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