Want to meet up with the Chute team at SXSW? Below, find a few of the events that we’ll definitely be attending, and be sure to follow us on Twitter to keep up to date with where we are during the event.
Coming off the heels of our wildly successful inaugural Visual Revolution Summit in New York City, the Visual Revolution CMO Salon, presented by Chute, will explore the evolution of brands as publishers at Samsung’s SXSW Blogger Lounge. The panel featuring NAMES HERE will end with a live, interactive Q&A session with attendees. And it wouldn’t be a SXSW event without drinks and food – courtesy of Chute and Samsung.
RSVP here and keep in mind that events sell out, so arrive early.
Disrupting the Scene Panel
3/10 Austin Convention Center, Room 9ABC
11 AM – 12 PM
Imagine a world where static billboards are replaced by engaging ad experiences. Ranvir Gujral (Co-Founder, Chute), Beth Ellard (EVP of Media, Ad Council), and David Krupp (CEO, Kinetic), and Tim Nubb (Senior Editor, Adweek) will be lead in a discussion by Ashley Giombetti (Media Director, Ad Council) on this new frontier of digital advertising that is impossible to ignore.
Learn more about the panel and add it to your schedule over at the SXSW website.
Join the team behind Media Camp, Turner Broadcasting and Warner Brothers’ media technology accelerator. As an alumnus, we’ll be attending the Networking and Alumni Demos event, but be sure to also check out Media Camp’s full SXSW line-up below.
Why Content + Scale = A Win for Game Advertising
3/7 Long Center AT&T Education Room
3:30 – 4:30 PM
Visual Revolution CMO Salon speaker David Berkowitz (CMO, MRY) is joined by Jack Koch (Director of Global Marketing Insights, EA), Michael Flamberg (VP/General Manager, Nielsen Games), and Susan Borst (Director, IAB) on a discussion of gaming as an advertising medium.
Learn more about the panel and add it to your schedule over at the SXSW website.
The Chute team is heading down to Austin this Friday, and we’re excited to check out all the discussions, events, and stunts SXSW is known for. But with hundreds of SXSW panels to choose from, how do you pick which to attend? Below we’ve listed out 5 we’re excited to check out to make it easier for you. And be sure to stop by the Visual Revolution CMO Salon at the Samsung Blogger Lounge on Monday!
1. Should Brands Be Part of the Real-Time Convo? Friday, March 7, 11am-noon @ AT&T Conference Center
Real-time advertising was 2013’s most buzzworthy trend. Join Bryan Jones (Dell), Natanya Anderson (Whole Foods Market), Noha Abdalla (Capital One), and Rick Wion (McDonald’s Corporation) for tips for brands to successfully employ real-time advertising in their campaigns.
2. What Do Marketers Want from Mobile? Friday, March 7, 12:30pm-1:30pm @ AT&T Conference Center
Learn how your brand can be available to your consumer from any outlet. Panelists Keith Nyhouse (Dish), Pamela Naumes (Bolthouse Farms), and Rachel Pasqua (MEC) provide guidance and mobile marketing tools for success for brands.
3. Disrupting the Scene: Place-Based & Digital Ads Monday, March 10, 11am-noon at the Austin Convention Center
This panel includes Chute’s own Ranvir Gujral along with Ashley Giombetti (Ad Council), Beth Ellard (Ad Council), David Krupp (Kinetic), and Tim Nudd (Adweek) to discuss the how to best utilize location and demographic for target marketing. Learn about advertising of the future from the advertisers and technology making it possible.
4. Content & Commerce: The Digital Cronut Friday, March 7, 12:30pm-1:30pm @ Austin Convention Center
Thrillist co-founder, Ben Lerer, will be discussing the next be thing: content and commerce coming together. Our big question: Will actual cronuts be making an appearance too?
5. High on Hashtags Saturday, March 8, 11am-noon @ Sheraton Austin
The CMO of RadiumOne and the founder of The Hashtag Game will be delving into the importance of hashtags and where hashtag use is progressing. Need a quick hashtag 101? You can read our whitepaper here.
There you have it, our 5 not-to-be-missed SXSW panels. What panel are you most looking forward to? Let us know on Twitter or in the comments below!
Also, stay tuned for a list of the events and panels you can be sure to find the Chute team at in Austin, and find us on Twitter to get location updates.
What does it take to get 2 million retweets in less than 2 hours? Just a handful of the hottest names in Hollywood at their most important event of the year. Already, Ellen DeGeneres’ tweet featuring a selfie taken by Bradley Cooper and starring the likes of JLaw and Kevin Spacey has beaten out President Obama’s post-election victory tweet as the most popular of all time.
This image is probably the single most relatable image to come out of the entire Oscars ceremony. It’s the equivalent of the annual Jennifer Lawrence Oscar trip, except better.
Entertainment world, take note: selfies are here to stay. And below we’ve got the 3 reasons Ellen’s Oscar selfie ruled.
1. Celebrities: They’re Just Like Us!
Selfies were started and popularized by the masses, and recently we’ve started to see them in use in popular culture, Fashion Week runway shows, and now the Oscars. We’re not just consuming trends, we’re making them. And the brands, stars, and publishers picking up and joining in early are reaping the benefits.
2. The Value of Visual
Let’s be real, if that was just a tweet @mention-ing celebrities, it would never have gone as viral as it did. And that’s the heart of it. Viral is visual. On Twitter, publications see up to four times as much engagement on tweets with photos, and on Facebook alone 93% of the most engaging posts are visual.
3. The Power of Conversation
People can discuss, tweet, blog about the Oscars, but their voice isn’t really a part of the ceremony. The call-to-action from Ellen to make it the most popular tweet brought in a new level of audience participation for an event that is traditionally more one-sided.
Ellen’s Tweet is the perfect example of the new marketing trifecta: learn from the audience, be visual, and engage. Today and going forward, it’s this combination that will yield the most powerful marketing moments.
What was your favorite moment from last night’s Oscars? Let us know on Twitter or in the comments below!
There were quite a few marketing trends and hot buzzwords of 2013, but perhaps none of them are quite as important as “real-time.” Having already been dubbed as the “Year of Social,” one of the big adaptations that marketers had to make in 2013 especially was how to respond to consumers in the moment. Post-Oreo, brands felt the pressure to become more responsive and stay on top of their social game.
“Brands are no longer in that campaign mentality,” Jonah Bloom remarks, “because they are in a dialogue with consumers and that dialogue is ongoing.”
Follow social moguls Ian Schafer (CEO, Deep Focus) and Scot Safon (CMO, Weather Channel) facilitated by Jonah Bloom (Chief Strategy Officer, KBS+) as they discuss how to better tackle real-time opportunities without being perceived as cheesy or inauthentic.
SAN FRANCISCO, Calif. – Feb. 20, 2014 – Chute, the complete visual marketing automation platform, today announced Chute Commerce, a social merchandising solution for online retailers. With Chute Commerce, marketers can now easily integrate customer photos and videos alongside professional photos throughout their storefronts and off-site marketing. This creates rich, engaging experiences for shoppers and boosts conversion for brands to drive sales and increase ROI.
Chute Commerce is an extension of the Chute platform, trusted by leading brands and publishers, including The New York Times, Condé Nast, Benefit Cosmetics, Taco Bell, Starbucks and Nike. Marketers and eCommerce managers can use Chute to discover quality customer photos and videos, organize them, clear rights at scale, and publish the photos at every customer touch point, from banner ads to microsites and now to their online storefronts, product display pages and shoppable social hubs.
The process of shopping is highly visual and social. Whether in-store or online, buyers make decisions based on input from others. Chute gives retailers all the tools they need to use customer photos across all of their marketing efforts – whether owned, earned or paid.
“A visual conversation is taking place with or without the retailer. Brands need to embrace social merchandising and amplify their customers’ enthusiasm for their products. Those who do will rise above the noise, ” said Ranvir Gujral, Chute Co-founder and CEO. “Benefit Cosmetics is a great example of a company who wants to expand customer engagement across the web. We’re excited to work with Benefit as our Chute Commerce launch partner.”
“Chute is our go-to partner for UGC campaigns and extending their capabilities onto our eCommerce website is the next logical step. Our girls are already sharing, so we want to create a hub where they can connect with our brand as well as each other. We also want to give consumers a genuine feel for how our products are enjoyed by real customers,” said Cindy Shen, U.S. eCommerce and Global Product Director at Benefit Cosmetics.
Chute Commerce At a Glance
Chute Commerce seamlessly integrates with leading eCommerce and analytics platforms and gives online store managers a flexible range of tools based on desired outcomes, whether engagement, differentiation or ROI.
“We recognize eCommerce managers can’t waste time integrating new technology or risk site performance. We designed Chute Commerce to be incredibly simple to integrate within a brand’s existing eCommerce platform without impacting site response times,” said Gregarious Narain, Chute Co-founder and CTO. “Our solution automates the process to both discover and organize customer photos and videos, which saves our customers time and needless frustration, while giving them nearly unlimited access to quality content to differentiate their storefronts.”
Key Product Features:
Photo Galleries and Social Hubs:Retailers can highlight customers with photo and video galleries at the brand, category or product level.
Shoppable Ads: Brands can attract both new and repeat customers with dynamic ads powered by customer-inspired photos.
Real-time Metrics:Chute provides complete funnel metrics and integrates with eCommerce and analytics platforms, providing up-to-the-minute data about the success of visual media by tracking consumer engagement, cart size and conversion.
Chute is the most comprehensive visual marketing automation platform on the market today, powering everything from billboards to banner ads to native mobile apps with real time content from brands and consumers. We believe the future of business is visual and our tools to manage, measure and drive engagement have become essential for marketers. Chute works with some of the world’s biggest brands and publishers including NBC News, Turner, Condé Nast, the NBA, New York Times, Taylor Made, Samsung and House of Blues Entertainment. For more information, visit www.getchute.com.
About Benefit Cosmetics Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult products like Benetint, Dr. Feelgood, They’re Real mascara & the POREfessional. Benefit is one of the fastest growing prestige beauty brands in the business with over 4000 counters in 40 countries. Famous for Brows, Benefit has been arching, waxing & filling brows for over 35 years. With over 1000 Brow Bars & Boutiques worldwide, the brand has become the brow authority where girls in-the-know get brows on-the-go! Benefit is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy. www.benefitcosmetics.com
There’s no question user-generated content is powerful. It drives fan engagement, conversion and loyalty. Today there is more user-generated content than ever before – hundreds of millions of authentic brand stories are shared every day. But many brands are unsure of how to use this content. Plus, filtering through all the content, contacting each creator and securing the rights to each photo or video is more time consuming than most marketing teams can or wish to do.
Below, is the first video in our new Chute Vlog series In Focus. In this first episode, Chute co-founders Ranvir Gujral and Gregarious Narain discuss the challenges brands face with securing user rights and the best way to protect content creators while still getting awesome content in a timely manner. After collaborating with top brands, agencies, and publishers around this specific issue, the two have gained insights on key pressure points for marketers and the best practices for success.
Let us know in the comments below or on Twitter if you have requests for future video topics! And if you’d like to learn more about Chute Rights,
With digital advertising taking up 22% of all ad spend in the U.S and 74% of the most effective B2C marketers citing engagement as their top goal, many traditional tools of marketing have become outdated. Hear from the tech providers behind today’s most engaging and effective ads and marketing campaigns on their thoughts and solutions for the present and future.
Patrick Keane is the President of Sharethrough, a Silicon-valley based tech company that powers “a native in-feed advertising ecosystem,” allowing brands and publishers to power ads that complement their site.
James Everingham is the CEO of Luminate, a Google-ventured company that incorporates images into the advertising space to increase levels of audience engagement.
Next, we have Lester Lee, VP of Customer Development at Chute–the visual marketing platform that empowers marketers to capture, manage, clear rights, publish, and promote content.
Finishing up the presentations is Tobias Peggs, CEO of Aviary–a visual experience company that pushes brands and publishers to seamlessly integrate ads into their existing content.
This future of visual advertising is just beginning. Watch the video above to learn more and join the Visual Revolution conversation on Twitter with #VisualRevolution.
Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands. Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and promote their own stories, brands now must decide how to integrate that content into their own stories.
At the heart of the matter is control. Brands are accustomed to crafting their message and controlling the way that message is delivered to the world. In fact, the entire marketing vehicle is hardwired to function on this very specific level. The quality of any campaign has become a metric of success, both financially for the business and as industry recognition for the agency.
Forward-looking brands, however, see a different opportunity in letting go of some of that control. Social networks have already proven an effective platform for distributing media. At the same time, consumers continue to demonstrate their creativity and capability to produce authentic, engaging content. The combination is hard to ignore, but the question of quality still persists.
While most of the country tuned in to root for the Broncos or the Seahawks on Sunday (only to suffer through boredom), those of us in the marketing world tuned in to the Super Bowl to root for the ads. We waited with baited breath to see what clever social integrations brands would use this year.
Let’s get right to it – which ads sparked the most conversation over social media and which ads were forgotten as soon as the next ad aired? This year, 119 commercials ran during the Super Bowl, down from 126 last year. Of which, 57% used hashtags, up from 50% of commercials in 2013. It was the first time social hashtags displaced URLs and many brands skipped social icons in favor of hashtags – choosing to promote a conversation over followers. However, as Salesforce notes, despite all the hashtag love this was one of the least interactive Super Bowls.
During the game, the Budweiser brand and their “Puppy Love” commercial were big winners. However, they missed creating a truly lasting experience. We’ve all watched adorable puppy videos on YouTube, and of course people are going to talk about Budweiser during a major sporting event already, but how can brands keep people engaged and aware after their ad is over? For one, choose a better hashtag. #BestBuds is cute, but how does that in any way reflect the brand? Second, a hashtag is almost useless without any form of a call to action. Ironically, Budweiser’s Bud Light brand did really well at this – creating its #UpForWhatever campaign and now following it up with ads showing them surprising Super Bowl tweeters.
We already discussed the potential death of the Super Bowl ad, so is this year’s poor showing the final nail in the coffin? If brands don’t learn how to be more interactive – maybe. For next year, the smart move for brands will be to encourage engagement from their fans – don’t ignore those mobile devices everyone has in their hands.
Everyone loves a comeback story, so hopefully next year the ad world will do better than the Broncos. All in all, did you react to any one hashtag more than another?
“It’s not about proving a point that you can put a mobile phone picture on a cover. It was about the best picture and it really didn’t matter, in my opinion,” Kira Pollack, Director of Photography at Time, said of TIME’s Instagram cover during her discussion at the Visual Revolution Summit. The director spoke on TIME’s decision to cover Hurricane Sandy in real-time through professional photographers entrusted with mobile phones and the magazine’s Instagram account.
The Future of Photography featured Kira along with photography heavyweights Anna Dickson (Photography Director, Huffington Post/AOL) and Markus Spiering (Head of Product, Flickr) lead in a discussion by Emily Anne Epstein (New York Observer). The four debated the ever-growing influence of utilizing social content and citizen journalists (or “witnesses”) in publishing.
Hear more in the video above and let us know on Twitter or in the comments below where you see the future of photography going!