football

Super Bowl weekend is a huge night for brand executions - from million dollar ads on TV (and Snapchat) to social war rooms. And of course we had to get in on the fun. As featured in Adweek's SocialTimes, we teamed up with Macromeasures to decipher the content that performed the best, understand the biggest trends of the evening, and…

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Each month, we look back at some of the hottest topics on Instagram to share key insights on top performers, content, and trends. This month, we focused on travel, fashion and beauty. Want the full reports and analysis? Find them in the links below! Travel Fashion and Beauty Check out the snippets from the reports below! Travel We're beginning to…

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TravelNevada's Communications Specialist Kaitlin Godbey has a passion for content strategy, which she uses to promote all things quirky, weird, fabulous, and fun in the Silver State. The destination has active communities across their social channels, with hundreds of thousands Likes on Facebook and tens of thousands of followers on Twitter. Their most recent success is Instagram, which has already…

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Featured Headlines Instagram & Twitter see executive team shakeups Both Twitter and Instagram reported changes to their teams. Instagram picked up Twitter's former head of product, Kevin Weil, who left the company along with a handful of other executives this past Sunday. Meanwhile, Twitter added on AmEx's Head of Digital Partnerships, Leslie Berland, as their new CMO. Read more about…

As the Instagram community grows (it currently sits at 400 million active users) and the platform expands its advertising capabilities, so does its importance to brands. Instagram has not only become an outlet for increasing exposure, but it's also driving real revenue for the brands who have invested in building their presence on the platform. But how exactly do you…

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